Job Title- Regional Sales Manager Location - Kolkata Experience - 5-10 years About the Role- Mars Cosmetics is looking for a dynamic and result-oriented Regional Sales Manager (RSM) to lead and grow our General Trade business across Kolkata and the surrounding region. The ideal candidate will come strictly from the beauty/cosmetics industry, with hands-on experience in General Trade (GT) sales (not counter/Beauty Advisor led retail). Key Responsibilities- • Own and deliver the primary and secondary sales targets for Kolkata region through the General Trade channel. • Build strong retail coverage by expanding the number of productive outlets (chemists, cosmetics stores, department stores, kirana/general stores) in GT. • Drive market penetration and range-selling of Mars Cosmetics' product portfolio across urban, semi-urban, and rural markets. • Lead, train, and manage a team of Sales Officers/Territory Sales Executives and distributor sales representatives (DSRs) to ensure market coverage and productivity. • Monitor and improve key sales metrics: outlet coverage, strike rate, lines per bill, average bill value, and distributor ROI. • Plan and execute in-market promotional activities, trade schemes, and visibility drives to boost sell-out. • Track competitor activity,



pricing, and market trends; share actionable inputs with the marketing and sales leadership. • Ensure adherence to company's trade policies, credit norms, and distributor management guidelines. • Prepare and present periodic sales reports (daily/weekly/monthly) covering primary, secondary, and tertiary sales. Required Skills & Experience- • 5–10 years of experience in Sales, strictly from the beauty/ cosmetics industry- this is a mandatory requirement. • Proven track record of managing and growing General Trade (GT) business, this is a mandatory requirement. • Candidates with only Beauty Advisor (BA) background will NOT be considered. We are looking for someone from a core sales/ distribution role (Sales Officer, Territory Sales Executive, Area Sales Manager, RSM, or similar), not counter/BA-led retail sales. • Robust experience in distributor management, secondary sales, and last-mile retail execution. • Demonstrated ability to build and lead a field sales team (Sales Officers/DSRs). • Sound understanding of the Kolkata/West Bengal trade landscape (distributors, wholesale markets, key retail clusters) is highly preferred.

📌 Regional Sales Manager (West Bengal)
🏢 MARS Cosmetics
📍 West Bengal