Job Title Growth Marketing Specialist - YouTube Google Job Type Full-time Remote Schedule US Time zone Industry Cosmetics About the Role We are seeking a Growth Marketing Specialist - YouTube Google to join our team This person will own our performance strategy and execution across all Google channels including YouTube Search Shopping Display and Performance Max You will manage campaigns end-to-end audience strategy creative testing budget allocation optimization and measurement You ll develop hypotheses test rapidly and partner cross-functionally to ensure creative landing pages and offers are optimized for performance This is a hands-on role ideal for someone who loves both the art and science of paid acquisition thrives on data and can scale proven wins while continuously experimenting What You ll Do Own and optimize the full Google ecosystem Search Shopping Performance Max YouTube and Display with a focus on profitable customer acquisition and incremental revenue growth Develop and execute a clear testing roadmap audience tests creative experiments copy bidding strategies placements and landing page funnels Partner with creative analytics and e-commerce teams to inform ad concepts creative briefs and conversion-driving optimizations based on performance data Monitor and analyze daily and weekly performance in Google Ads YouTube Analytics GA4 and Northbeam identify trends inefficiencies and opportunities Collaborate with CRO and landing page teams to ensure continuity from ad click through conversion improving CVR and RPS metrics Manage budgets and forecasts allocating spend across campaigns based on efficiency and scaling proven winners quickly Report on performance and communicate insights and next steps clearly to leadership and cross-functional partners Stay ahead of platform changes test current formats e g Demand Gen PMax enhancements YouTube Shopping and find innovative ways to drive growth through the Google stack Requirements 3-5 years of experience managing performance campaigns across Google Ads Search Shopping YouTube Display Performance Max Strong understanding of DTC e-commerce funnels and conversion metrics CPA ROAS RPS MER Deep expertise in audience segmentation bidding and creative optimization Comfort using data analytics tools GA4 Northbeam Looker Studio etc to derive insights and guide strategy Experience briefing creative teams and optimizing ad messaging for CTR and CVR performance Excellent project management communication skills able to align multiple teams and move fast Self-starter mindset comfortable owning a channel setting strategy and executing independently TV media buying experience strongly preferred

📌 Growth Marketing Specialist: Youtube And Google (India)
🏢 Activate Talent
📍 India