Key Responsibilities - Develop and implement SEO strategies to improve organic search rankings and drive website traffic - Perform ongoing keyword research to guide content teams and inform content strategy - Optimize website content landing pages and blog posts for search engines - Conduct regular technical SEO audits to ensure website architecture supports optimal search engine performance - Analyze website traffic keyword rankings and trends to measure the effectiveness of SEO efforts - Collaborate with the content and web development teams to ensure SEO best practices are implemented across all web pages - Stay updated on industry trends search engine algorithm updates and best practices in SEO - Build and execute link-building strategies to improve domain authority and website visibility - Collaborate with social media and paid advertising teams to ensure all campaigns are aligned with SEO objectives Requirements - Proven experience as an SEO Specialist - In-depth understanding of search engine algorithms and ranking factors - Robust analytical skills and the ability to interpret data to inform decisions - Excellent written and verbal communication skills - Ability to work collaboratively with different teams - A results-oriented mindset and ability to meet deadlines - Knowledge of content marketing and how it integrates with SEO Preferred Qualifications - Bachelors degree in Computer Science or related field - Experience with tour travel related websites ref updazz com