JOB DESCRIPTION - RESIDENTIAL MARKETING MANAGER Company Name Trom industries Ltd Department Marketing Sales Location Sargasan Gandhinagar Gujarat-382421 OVERVIEW We are looking for a highly skilled and result-oriented Residential Solar Marketing Manager to drive the growth of our residential solar segment The candidate will lead end-to-end marketing initiatives focusing on market expansion digital lead generation and customer acquisition The role demands a deep understanding of solar solutions strong analytical capabilities and the ability to design innovative campaigns that enhance brand presence accelerate sales and strengthen our market position KEY RESPONSIBILITIES 1 MARKETING STRATEGY PLANNING Develop and execute marketing strategies to promote residential solar solutions Conduct market research to identify customer needs competitor activities and industry trends Define customer segments and create targeted marketing campaigns 2 LEAD GENERATION DEMAND CREATION Create and manage digital lead-generation campaigns Facebook Google Ads LinkedIn etc Identify new marketing channels partnerships and promotional opportunities Track analyze and optimize lead conversion metrics 3 BRANDING COMMUNICATION Strengthen brand presence across digital offline and social media platforms Create high-quality marketing content brochures videos presentations customer case studies etc Ensure consistent messaging aligned with company goals 4 CUSTOMER ENGAGEMENT EVENTS Plan residential marketing events workshops and local campaigns Collaborate with RWAs societies architects builders and influencers Improve customer engagement through effective follow-up and communication 5 SALES SUPPORT Provide marketing support to sales teams with tools presentations and lead data Work with sales managers to integrate market feedback into campaigns Ensure smooth handover of marketing-qualified leads 6 BUSINESS DEVELOPMENT REPORTING Prepare detailed reports and presentations outlining business development activities and new initiatives Plan and develop winning strategies to increase sales expand territories and strengthen market positioning Produce monthly and yearly financial and performance reports for senior management Research prospective clients to develop and execute effective cold-calling lists Prepare quotes proposals and pricing strategies designed to meet customer needs and deliver maximum value Align pricing strategies with budget guidelines and competitive market insights 7 PERFORMANCE ANALYSIS REPORTING Track key marketing KPIs including cost per lead conversions ROI and channel performance Present monthly and quarterly marketing performance updates Use data-driven insights to recommend improvements for business growth 8 QUALIFICATIONS SKILLS Bachelor s degree in Marketing Business Administration or related field MBA preferred 5-8 years of marketing experience solar renewable energy exposure is a robust advantage Strong knowledge of digital marketing tools analytics and CRM platforms Excellent communication analytical and project management skills Ability to work in a fast-paced environment and meet deadlines Understanding of residential solar policies subsidies and customer behavior KEY COMPETENCIES Strategic thinking creativity Leadership team collaboration Customer-focused approach Strong analytical abilities Problem-solving decision-making Job Types Full-time Permanent Pay 40 000 00 - 60 000 00 per month Work Location In person