Freelance Performance Marketing Specialist Project-Based Remote Role Overview We are seeking experienced Freelance Performance Marketing Social Media Specialists to execute comprehensive digital marketing projects on a completion-based payment structure Each project will have defined deliverables timelines and success metrics The ideal candidate will be a results-driven professional with proven expertise in managing paid digital campaigns organic social media strategy and delivering measurable ROI ROAS outcomes across both paid and organic channels Project Types Scope 1 Campaign Setup Launch Projects Develop and launch comprehensive paid media campaigns across Google Ads Meta Ads LinkedIn Ads X Ads and other platforms Complete audience research keyword analysis and competitive assessment Set up tracking mechanisms pixels and UTM parameters 2 Campaign Optimization Projects Audit and optimize existing campaigns for improved performance Implement A B testing strategies ad copy creatives targeting landing pages Restructure campaigns for better budget allocation and bid management 3 Performance Analysis Strategy Projects Comprehensive campaign performance analysis using GA4 platform analytics and data visualization tools Strategic recommendations report with actionable insights Budget forecasting and pacing optimization plans 4 Social Media Strategy Management Projects Develop comprehensive organic social media strategies across platforms Instagram Facebook LinkedIn X YouTube Create content calendars posting schedules and community management guidelines Social media audit and competitor analysis with actionable recommendations 5 Content Creation Social Media Execution Projects Design and execute social media content posts stories reels carousels Community management including engagement response management and follower growth strategies Influencer outreach and collaboration coordination 6 Integrated Marketing Campaign Projects Full-funnel marketing campaigns combining paid ads and organic social media Cross-platform content syndication and amplification strategies Brand awareness campaigns with both paid and organic components 7 Full Campaign Management Projects End-to-end campaign management Includes paid ads setup social media management daily optimization reporting and performance improvement Regular stakeholder presentations and strategic consultations Required Qualifications Essential Experience 4-6 years of proven performance marketing experience preferably with Indian digital market exposure Demonstrable track record of successful project completions with measurable results Portfolio showcasing campaign performance improvements and ROI achievements Platform Expertise Must Have Google Ads Search Display YouTube Shopping Discovery Performance Max Certification required Meta Ads Manager Facebook Instagram advertising Meta Blueprint certification preferred LinkedIn Campaign Manager B2B campaign experience Google Analytics GA4 Advanced setup tracking and analysis capabilities Additional Skills Highly Valued X Twitter Ads management Programmatic advertising DV360 other DSPs E-commerce Retail Media advertising SEO SEM tools SEMrush Ahrefs Google Keyword Planner Google Tag Manager GTM Advanced Excel Google Sheets proficiency Social Media Management Expertise Content Creation Proficiency in design tools Canva Adobe Creative Suite Figma Platform Expertise Deep understanding of Instagram Facebook LinkedIn X Twitter YouTube algorithms and best practices Community Management Experience in audience engagement customer service and reputation management Content Strategy Ability to develop content pillars brand voice and storytelling frameworks Analytics Proficiency in native platform analytics Instagram Insights Facebook Analytics LinkedIn Analytics etc Scheduling Tools Experience with social media management platforms Hootsuite Buffer Sprout Social Later Influencer Marketing Network building outreach and campaign coordination experience Core Competencies Solid analytical mindset with data-driven decision-making approach Expertise in performance marketing KPIs CPC CPM CTR CPA CPL ROAS Conversion Rate and social media metrics Engagement Rate Reach Impressions Follower Growth Brand Mentions A B testing methodologies and conversion rate optimization Budget management and forecasting for both paid advertising and content creation Creative thinking and content ideation capabilities Excellent communication presentation and storytelling skills Ability to work independently and meet strict project deadlines Understanding of brand building and community management principles Eager to lead high-performing digital strategies Apply now by submitting your CV to hr ideatelab com Job Types Contractual Temporary Freelance Work Location In person