Job Title Assistant Brand Manager - Lakme Colors Designation may differ based on candidature fitment Work Location Mumbai HQ Function BU Beauty Wellbeing Marketing The Assistant Brand Manager will be responsible for driving Lakme Cosmetics social media presence and executing influencer marketing campaigns to build brand love high organic engagement and consideration They will work closely with internal brand stakeholders social media agencies and Influencer marketing partners to deliver high-quality on-trend and impactful content across platforms KEY RESPONSIBILITIES Social Media Management - Lead and co-partner with social media agency to conceptualize and execute content calendars across Lakme s social platforms ensuring alignment with brand campaigns culture communities and trends Influencer Partnerships - Identify onboard and manage relationships with creators from micro to celebrity to deliver effective collaborations for quarterly JTBDs Campaign Execution - Drive campaign management briefing content review approvals go-live performance tracking Analytics Optimization - Leverage analytics platforms like Traackr Adfluence Google Trends and more to track category conversations social metrics and recommend optimizations Trend Spotting Innovation - Stay updated on beauty pop culture and social media trends to create fresh relevant and engaging content strategies PREFERRED SKILLSETS Social media Content Fluency - Healthy platform understanding of Instagram YouTube Pinterest and emerging platforms with an eye for beauty content and cultural trends Influencer Marketing Expertise - Ability to identify the right creators conceptualize campaign partnerships and manage campaigns end-to-end Analytical Executional Rigor - Comfortable with campaign data tracking KPIs and ensuring flawless detail-oriented execution