Position Title Category Marketing Manager - Process Energy Efficiency Experience 6 to 9 years Location India Remote Reporting to Global VP - Marketing Partnerships Why Join Us At Infinite Uptime we are revolutionizing AI-driven reliability services process automation and delivering contextualized production performance outcomes to industrial enterprises globally As part of our team you will Foster Growth Access continuous learning development and leadership opportunities Inspire Innovation Bring creative thinking to a rapidly evolving Industrial IoT prescriptive maintenance and energy efficiency ecosystem Value People Thrive in a culture that celebrates inclusion transparency and team collaboration Promote Work-Life Balance Enjoy the flexibility and autonomy to do your best work wherever you are Reward Excellence Be recognized for bold thinking impactful execution and results-driven contributions Position Overview The Category Marketing Manager - Process Energy Efficiency will architect and execute a global strategy to position Infinite Uptime as the benchmark brand in industrial process and energy optimization You will drive demand generation market differentiation and executive-level engagement by leveraging data-centric storytelling industry thought leadership and an ecosystem approach across manufacturing utilities and process sectors The role requires both strategic vision and tactical excellence combining deep domain familiarity industrial IoT energy analytics manufacturing transformation with proven marketing leadership Success will be measured by market share gains brand visibility including external reference ability and analyst rankings CXO engagement and direct sales enablement Key ResponsibilitiesCategory Leadership Brand Positioning Define and evolve Infinite Uptime s category narrative ensuring market leadership in process energy efficiency Develop and oversee branding initiatives that maximize top 10 visible brand status by influencing external references analyst reports and sector publications Strategic Marketing Campaigns Lead high-value demand generation campaigns targeting CXO-level decision-makers within top 200 industrial accounts Origin and execute cross-platform content industry insights whitepapers case studies digital PR events that advances Infinite Uptime s reputation as an innovation and outcomes leader Executive Engagement Thought Leadership Orchestrate executive events roundtables and speaking opportunities cultivating a network of referenceable client CXOs and industry advocates Partner with sales to co-develop enablement programs that convert targeted prospects into active champions Market Intelligence Customer Insights Systematically map market trends regulatory changes and competitor plays to inform positioning product launches and GTM plans Establish closed-loop feedback with client sponsors to influence roadmap and communication priorities Performance Analytics Budget Ownership Define track and report on category-specific KPIs brand ranking CXO engagement campaign ROI sales impact course-correcting for optimum results Manage category marketing budgets with a focus on efficiency and measurable outcomes Cross-Functional Leadership Lead cross-functional squads product digital partnerships to ensure alignment and acceleration of category initiatives across all markets What You BringBachelor s Master s in Marketing Engineering Business or relevant discipline 7 years in B2B marketing or category management direct experience in industrial tech process optimization manufacturing SaaS or energy efficiency required Demonstrated success in building or repositioning brands to category leadership particularly with CXO or enterprise clients Solid command of data-driven marketing content strategy and digital channels coupled with executive gravitas Track record of launching and scaling complex industrial solutions through multi-tiered campaigns and ecosystem partnerships Superior communication analytical and stakeholder management skills Preferred AdditionsExperience working with global industrial clients in a scale-up or transformation environment Established network among industrial IoT energy efficiency thought leaders analysts or client CXOs Certification in digital marketing ABM account-based marketing or smart factory energy management Familiarity with Leads CRM and analytics platforms Apollo LinkedIn Salesforce HubSpot Power BI and advanced marketing automation Understanding of ESG drivers and regulatory frameworks impacting industrial energy process markets

📌 Category Marketing Manager - Process & Energy Efficiency (Maharashtra)
🏢 Infinite Uptime India
📍 Maharashtra