Digital Marketing Executive Google Meta Ads Specialist Department Digital Marketing Location Cochin Kerala Reporting To Digital Marketing Manager Job Summary We are looking for an experienced and results-driven Digital Marketing Executive who specializes in Google Ads and Meta Facebook Instagram Ads The ideal candidate should have strong hands-on experience in paid campaigns performance marketing lead generation and campaign optimization Key Responsibilities Paid Advertising - Google Meta Ads Create manage and optimize Google Ads campaigns Search Display Video Shopping Run and monitor Meta Ads across Facebook and Instagram Traffic Lead Gen Awareness Conversion campaigns Conduct keyword research audience targeting and competitor analysis Manage ad budgets adjust bids and ensure cost-effective performance CPC CPL CPA A B test creatives copy landing pages and audience sets to improve ROI Performance Monitoring Reporting Track and analyze campaign metrics using Google Analytics Ads Managers and reporting dashboards Prepare weekly and monthly performance reports Identify trends insights and recommendations for continuous improvement Creative Coordination Coordinate with the design team to develop creative ad banners videos and landing pages Suggest improvements in creatives and content for better engagement and conversion Lead Generation Conversion Plan and execute targeted lead-generation campaigns Work closely with sales teams to ensure quality of leads and conversions Optimize funnels to improve conversion rates Technical Skills Required Hands-on experience with Google Ads Manager Strong knowledge of Meta Ads Manager Google Analytics GA4 Keyword Planner GTM added advantage Understanding of SEO basics bonus Good command of Excel Sheets for campaign reporting Qualifications Experience Bachelor s degree in Marketing Business or related field 1-3 years of experience in Digital Marketing Paid Ads Certifications from Google or Meta are an added advantage Soft Skills Strong analytical and problem-solving skills Good communication and teamwork ability Attention to detail and data accuracy Ability to work in a quick-paced environment Job Types Full-time Permanent Pay 16 000 00 - 30 000 00 per month Benefits Leave encashment Paid time off Experience Google Ads 1 year Required Meta Ads 1 year Required Work Location In person

📌 Digital Marketing Executive (Kerala)
🏢 IPCS Global
📍 Kerala