Position Performance Marketing Specialist Location Thane On-site Experience 4 Years Industry IT Training Education Employment Type Full-Time About the Role We are seeking a highly driven Performance Marketing Specialist to plan manage and optimize paid digital campaigns with measurable outcomes such as leads conversions revenue growth and ROI improvement The ideal candidate should be analytical creative and strongly data-driven with hands-on experience in SEM PPC platforms Key Responsibilities Manage day-to-day campaign execution across Google Ads and other major digital platforms Understand business goals and design strategies to exceed performance KPIs such as CPA CTR conversion rate ROAS and revenue Structure and optimize campaigns including Targeting audience segmentation Bid strategies Creative selection Landing page recommendations Generate weekly and monthly performance reports with insights and actionable recommendations Track campaign performance using tools such as Google Analytics data dashboards conversion tracking etc Present results in Monthly Quarterly Business Reviews and highlight growth outcomes Stay updated with the latest platform changes industry trends and digital innovations Work closely with leadership to adjust campaign strategies based on data performance Mentor team members and assist in their skill development Required Qualifications Skill Sets Minimum 4 years of hands-on experience in SEM and PPC campaign management In-depth proficiency with Google Search Display Discovery Performance Max YouTube Ads UAC campaigns Google Analytics Strong analytical and data interpretation skills with a continuous optimization mindset Ability to work independently take ownership and perform under fast-paced conditions Excellent communication reporting and presentation abilities A tech graduate or MBA preferred Strong strategic thinking and problem-solving capability with a results-first approach Key Traits High level of integrity and self-motivation Passion for performance marketing and digital growth Ability to quickly learn new industries and business models Entrepreneurial attitude with a bias for action Job Type Full time Pay 90 000 00 - 125 000 00 per month Work Location In person