Key Responsibilities Develop and implement comprehensive SEO strategies aligned with the organization s goals and objectives Execute and manage Global National Local and E-commerce SEO initiatives Perform all aspects of On-page Technical and Off-page SEO including Website optimization and audits Keyword strategy and mapping Content strategy and link-building campaigns Monitor and optimize website performance to improve search engine rankings across all major platforms Identify and address negative SEO attacks and take corrective actions promptly Collaborate with content design and development teams to ensure websites are search engine friendly Track analyze and report SEO performance metrics and KPIs regularly Stay updated on the latest search engine algorithms ranking factors and SEO best practices Tools Platforms Analytics SEO Tools Google Analytics 4 GA4 Google Search Console Google Tag Manager SEMrush and other automation tools CMS Platforms WordPress Shopify Wix and other e-commerce or content management systems Skills Competencies Strong analytical mindset with a creative approach to problem-solving In-depth understanding of ranking factors and search engine algorithms Excellent interpersonal and cooperative skills able to work effectively with designers developers and marketing teams Fluent and effective communication skills for client and internal coordination Ability to work both independently and as part of a team Key Responsibilities Manage and maintain all company social media accounts Research and plan effective content strategies for social media campaigns keeping up with the latest trends Develop write and publish engaging posts that attract audiences and promote the brand Collaborate with the design team to ensure timely delivery of creatives images videos reels etc Schedule social media posts using online schedulers Build and nurture an online community through active engagement and meaningful conversations Respond to comments and messages to improve audience interaction Connect with industry influencers for collaborations and brand promotions Monitor brand mentions and promote user-generated content to strengthen brand relationships Analyze social media metrics and campaign performance to optimize future strategies Stay updated on the latest features trends and tools across social media platforms Requirements Skills Strong knowledge of major social media platforms Instagram Facebook YouTube Twitter and LinkedIn Proven portfolio showcasing previously managed social media accounts Good understanding of social media advertising Hands-on experience with social media scheduling tools like ZohoSocial Hootsuite Buffer Publer or similar Basic design skills using Canva for posts blog banners reels etc Excellent written and verbal communication skills Job Types Full-time Permanent Pay 15 265 57 - 45 838 66 per month Benefits Health insurance Life insurance Provident Fund Work from home Work Location In person Expected Start Date 24 11 2025

📌 Digital Marketing Specialist (West Bengal)
🏢 Leading
📍 West Bengal