Job Title Google Ads Specialist Location Kaloor Cochin Experience 1-3 Years Qualification Bachelor s Degree in Marketing Business or related field Employment Type Full-Time Department Digital Marketing Job Summary We are looking for a skilled and results-driven Google Ads Specialist to manage and optimize our paid advertising campaigns across Google platforms The ideal candidate should have hands-on experience with Google Ads keyword planning bid strategy ad copy creation performance tracking and continuous campaign optimization to maximize ROI Key Responsibilities Plan create manage and optimize Google Ads campaigns Search Display Video Shopping Performance Max Conduct keyword research competitor analysis and audience targeting strategies Write effective ad copy and design ad creatives in coordination with content design teams Monitor and analyze campaign performance using Google Analytics Google Ads Manager and reporting tools Implement A B testing for ads landing pages and extensions Manage budgets and track daily monthly ad spends and campaign ROI Stay updated with the latest Google Ads features trends and policy changes Generate performance reports and present actionable insights to stakeholders Collaborate with SEO design and content teams for integrated marketing strategies Required Skills Proven experience in managing Google Ads campaigns Strong understanding of CPC CPM CTR Quality Score Conversion Rate Proficiency in Google Ads Google Tag Manager and Google Analytics GA4 preferred Excellent analytical and problem-solving skills Strong communication and reporting skills Google Ads Certification is a plus Preferred Experience in eCommerce lead generation or B2B B2C paid campaigns Working knowledge of landing page optimization and conversion tracking Familiarity with other platforms e g Facebook Ads LinkedIn Ads is an advantage Salary As per industry standards Reporting To Digital Marketing Manager Head of Marketing Job Types Full time Permanent Pay 18 000 00 - 30 000 00 per month Benefits Commuter assistance Flexible schedule Leave encashment Paid time off Schedule Day shift Fixed shift Morning shift Supplemental Pay Performance bonus Quarterly bonus Yearly bonus Application Deadline 25 07 2025 Expected Start Date 28 07 2025

📌 Google Ads Specialist (Kerala)
🏢 IPCS Global
📍 Kerala