Bixa Botanicals With a legacy of over 140 years through its parent company J K Botanicals Bixa Botanicals has established itself as a prominent direct-to-consumer D2C company based in India with a global reach Founded in 2015 Bixa Botanicals is dedicated to utilizing ancient herbal knowledge to provide secure natural solutions for comprehensive wellness The brand offers a diverse range of over 150 herbs all of which are 100 pure natural and vegetarian available in both capsule and powder forms Emphasizing transparency and quality the company ensures sustainable sourcing by procuring the majority of its herbs directly from farmers Rigorous quality checks are conducted across its product range adhering to consumer-safe manufacturing practices An in-house team of Ayurvedic doctors continuously develops and procures new products prioritizing consumer health and wellness Our mission is to empower individuals to lead healthier lives through the power of natural and authentic herbal solutions Website -https bixabotanical in Post - Assistant Brand Manager Location - Vashi Navi mumbai Experience - 2 to 4 yrs Responsibilities D2C Performance Marketing Develop and implement digital marketing strategies specifically aimed at growing D2C sales Optimize the website for conversions and leverage customer reviews and social proof to enhance credibility and sales Utilize data analytics to identify consumer behaviour trends and tailor campaigns accordingly to boost engagement and sales Develop and execute full-funnel marketing strategies to guide consumers from awareness to purchase ensuring a seamless and effective customer journey Optimize the website for conversions and leverage customer reviews and social proof to enhance credibility and sales Monitor campaign performance and adjust strategies as needed to ensure effectiveness Social Media Management Plan implement manage and monitor the company s social media strategy to increase brand awareness and improve marketing efforts Influencer Management Identify and collaborate with relevant influencers on platforms such as YouTube Instagram Facebook and Telegram Handle negotiations closures and performance reviews Agency Collaboration Work with external agencies to develop and implement marketing campaigns Monitor agency performance to ensure alignment with brand objectives Budget Management Develop and manage the brand marketing budget Monitor expenses and allocate resources effectively Brand Strategy Build brand awareness while augmenting the brand value and the overall profitability of the company Market Analysis Conduct market research to gather competitive brand data and inform marketing strategies and product development Interested candidates please email on hr jairamdass com Job Type Full-time Pay 30 000 00 - 60 000 00 per month Experience total work 3 years Preferred Work Location In person