Job Summary We are seeking a skilled SEO Specialist to join our marketing team and boost NetCom online visibility You will optimize our website landing pages and content to drive organic traffic increase online conversion and enhance brand awareness in the competitive edtech market Key ResponsibilitiesOn-Page SEO Optimize website content meta tags headers and URLs for target keywords Ensure mobile-friendliness and fast load times Off-Page SEO Build high-quality backlinks through guest posts partnerships with edtech blogs and outreach to Indian tech communities e g forums LinkedIn groups Technical SEO Conduct site audits using tools like Screaming Frog or Ahrefs to fix crawl errors improve site architecture and ensure compliance with Google s Core Web Vitals Keyword Research Identify high-intent keywords using tools like SEMrush or Google Keyword Planner focusing on India-specific search trends Content Strategy Collaborate with content writers to create SEO-optimized blog posts landing pages and guides that rank for educational and tech-related queries Analytics Reporting Track performance using Google Analytics 4 Google Search Console and Mautic Provide weekly reports on rankings traffic and conversion rates target 20 organic traffic growth in 6 months Competitor Analysis Monitor competitors e g Coursera UpGrad to identify gaps and opportunities in SEO strategies Campaign Support Support Meta Ads and webinar campaigns by aligning SEO with paid efforts for cohesive funnel performance QualificationsExperience 2-5 years in SEO preferably in edtech e-learning or B2C industries Education Bachelor s degree in marketing Computer Science or related field Certifications in Google Analytics SEMrush or HubSpot SEO are a plus Technical Skills o Proficiency in SEO tools SEMrush Screaming Frog Google Search Console Google Analytics 4 o Basic HTML CSS knowledge for on-page optimization o Familiarity with CMS platforms e g WordPress Soft Skills o Analytical mindset with solid problem-solving skills o Excellent communication for cross-functional collaboration o Ability to work in a fast-paced results-driven environment Industry Knowledge Understanding of Indian edtech market trends and Google s algorithm updates e g Helpful Content Update Language Fluency in English Hindi proficiency is a plus for local content optimization

📌 Seo Specialist (New Delhi)
🏢 Netcom Learning
📍 New Delhi