As a PPC Expert you will be responsible for managing and optimizing our pay-per-click PPC campaigns across various platforms including Google Ads Bing Ads and social media channels You will work closely with the marketing team to develop and execute PPC strategies aligned with our business objectives Responsibilities 1 Develop and implement PPC campaigns to drive quality traffic leads and conversions 2 Conduct keyword research and analysis to identify high-performing keywords and optimize campaign performance 3 Create compelling ad copy and design engaging ad creatives to improve click-through rates CTR and conversion rates 4 Monitor and analyze campaign performance metrics such as click-through rate CTR conversion rate cost per acquisition CPA and return on ad spend ROAS 5 Identify areas for improvement and implement optimization strategies to maximize campaign effectiveness and ROI 6 Stay updated on industry trends best practices and current features tools in PPC advertising 7 Collaborate with cross-functional teams including design content and analytics to ensure cohesive and integrated marketing campaigns 8 Provide regular reports and insights on campaign performance highlighting successes challenges and recommendations for improvement 9 Conduct A B testing and experiments to optimize ad performance and drive continuous improvement 10 Stay informed about changes in search engine algorithms ad platforms and advertising policies to ensure compliance and maximize campaign performance Qualifications 1 Bachelor s degree in marketing advertising business or related field 2 Proven experience managing PPC campaigns preferably in a similar industry or environment 3 In-depth knowledge of PPC advertising platforms including Google Ads Bing Ads and social media advertising 4 Strong analytical skills with the ability to interpret data analyze campaign performance and make data-driven decisions 5 Proficiency in Google Analytics or similar web analytics tools 6 Excellent communication skills both written and verbal with the ability to present insights and recommendations clearly and effectively 7 Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously 8 Creative thinker with a passion for digital marketing and staying ahead of industry trends 9 Google Ads certification or other relevant certifications e g Bing Ads certification is a plus 10 Experience with bid management tools and or other PPC management platforms is a plus Join us at clickretina com and be part of a collaborative team dedicated to driving business growth through innovative digital marketing strategies Apply now to take the next step in your PPC career Job Types Full-time Permanent Pay 12 000 00 - 20 000 00 per month Experience total work 1 year Preferred Work Location In person

📌 Ppc Executive (Uttar Pradesh)
🏢 Click Retina Digital Marketing Services
📍 Uttar Pradesh