Primary purpose of the role:

Creative strategy, ideas, and innovative execution, with the creative teams and projects assigned to you. As a Copywriter, we’ll expect you to work in tandem with Design and Servicing departments on projects, campaigns, and pitches.

Major responsibilities & deliverables:

- Understanding the brief and creating digital strategies that align and support clients’ digital plans.
- Lead brainstorming / creative sessions to generate ideas
- Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion
- Ownership/commitment towards the creative output, brand, and organization
- To be responsible for the conceptualization and execution of small, mid and large size thematic and tactical campaigns, across 360-platforms: social, digital, etc.
- Working with junior copywriters and be an anchor in providing direction and executing daily brand work and campaigns
- Demonstrating a sharp POV on the principles of creativity,



maintaining consistency across all deliverables in terms of quality
- Besides, client briefs, identify proactive opportunities and/or challenges in a business where creative assets can provide a solution

Requirements:
- Experience: 4 to 5 years
- Good hands-on experience in copywriting. To write short and long-form copy, scripts, etc.
- Who understands the importance of brand & creative strategy and delivers an output that is both creative and effective.
- Someone who is aware of relevant trending topics and news to identify content opportunities.
- Someone equipped to think for video, content, editorial or digital.
- Someone who has prior experience managing creative teams, and worked closely with other departments.
- Self-motivated, proactive, enthusiastic and a cooperative team player

📌 Copywriter (India)
🏢 Optiminastic Infomedia
📍 India