We are seeking a creative detail-oriented and performance-driven ASO Graphic Designer to produce impactful visuals for mobile app listings on the Google Play Store and Apple App Store You ll be responsible for designing app icons screenshots feature graphics banners and promotional videos that drive user engagement and improve conversion rates This role involves close collaboration with the ASO and marketing teams to develop data-informed creatives and continuously optimize visual assets through A B testing and market trends Primary Objectives Build and manage a solid portfolio of ASO-focused visual assets icons screenshots videos Understand app store-specific design guidelines and user behavior Apply mobile UI UX principles and visual hierarchy for high conversion impact Roles Responsibilities Design app store creatives including icons feature graphics screenshots portrait landscape and preview videos Create motion graphics and promo videos using Adobe After Effects following platform guidelines Conduct A B testing of visuals using tools like Google Play Experiments Storemaven SplitMetrics etc Develop creatives using data-backed hypotheses aligned with user behavior trends and ASO strategy Ensure brand consistency visual hierarchy and localization-readiness across all app listings Use tools like Figma Photoshop Illustrator and After Effects for a full-cycle design process Stay updated with App Store and Google Play guidelines visual trends and design best practices Apply UX psychology and persuasive design principles to maximize conversion rates Technical Skills You Should Have Strong understanding of app store design psychology scannability clarity value proposition Knowledge of store-specific design specs safe zones aspect ratios and animation durations Experience with data-driven design iterations and working closely with growth or ASO teams Key Expertise Adobe Photoshop Image editing layout design color optimization Adobe Illustrator Icon creation vector artwork Figma UI mockups collaborative design workflows Adobe After Effects Promo video creation animation kinetic text Qualification Completed a degree in Graphic Design Visual Communication or related fields A certification in Graphic Design is also an added advantage A strong academic background is essential with good scores in both 10th and 12th grade mandatory Experience 1 to 3 years of experience designing creatives for mobile apps or digital products preferably in the app store space Good Portfolio will be a must Benefits 22 Paid Leaves 5 Days Working Good Company Culture Health Insurance Life Insurance Pension Scheme Statutory Benefits PF ESIC Salary on time Yearly Picnic Annual Sports Day Monthly Events Festival Celebrations Job Types Full-time Permanent Pay 10 000 00 - 20 000 00 per month Application Question s Are you comfortable working full-time from our Surat office What is your current notice period What are your salary expectations How many years of professional experience do you have in ASO graphic design Education Bachelor s Required Experience ASO Graphic Designing 1 year Required Work Location In person