ole overview Own paid growth across search social display programmatic and affiliates Build and scale efficient acquisition with clear goals on CAC ROAS LTV while improving conversion through creative testing and CRO Key responsibilities Strategy planning Translate revenue lead targets into channel plans budgets and forecasts set guardrails CAC ROAS MER payback Channel ownership Search Google Bing keyword strategy negatives SKAG STAG structures PMax Shopping Feeds Paid social Meta TikTok LinkedIn Twitter audiences creative rotation CAPI offline conversions Display programmatic Remarketing prospecting brand safety DV360 or network Affiliates influencers Recruit negotiate track and optimise to incremental lift App UA Apple Search Ads Google UAC SKAdNetwork setup MMP alignment Analytics measurement Own attribution and tracking GA4 GTM MMPs like AppsFlyer Adjust Build dashboards for CAC ROAS LTV CAC CVR CTR CPA AOV MER cohort retention and funnel drop-off Experimentation A B and multivariate tests ads audiences bids landing pages geo holdouts incrementality and learning agendas with clear decision criteria Creative messaging Write briefs partner with design UGC creators run concept and format tests static vs video hooks angles CRO landing pages Hypothesis backlog test velocity page-speed and UX checks VWO Optimizely LaunchDarkly Hotjar Clarity Lifecycle remarketing Build retargeting and CRM-triggered audiences email SMS cart and lead-recovery flows Governance Ensure policy compliance platform policies consent privacy Consent Mode v2 GDPR CCPA where relevant brand safety and accurate data collection Collaboration Work with Sales Product Data Finance on promos pricing tests attribution alignment and forecasting Qualifications 3-6 years in performance marketing with hands-on platform management no only-agency oversight Deep experience with Google Ads Meta Ads working knowledge of TikTok LinkedIn and at least one of DV360 Display networks Strong analytics GA4 GTM including server-side preferred Looker Tableau Power BI Excel Sheets pivots lookups basic SQL a plus Familiarity with feeds GMC Feedonomics pixels SDKs CAPI offline conversions and attribution models last-click vs data-driven MMM basics Clear concise communicator comfortable owning targets and presenting to leadership KPIs Efficiency CAC CPA ROAS LTV CAC payback period Scale quality Spend to plan incremental revenue leads pipeline for B2B qualified rate Conversion CTR CVR AOV bounce rate landing-page conversion uplift Testing cadence tests month win rate impact documented Data quality Tracking uptime attribution accuracy consented traffic share Tools you ll use Google Ads Bing Meta TikTok LinkedIn DV360 GA4 GTM server client AppsFlyer Adjust if app Looker Tableau Power BI VWO Optimizely Hotjar Clarity Feedonomics Channable CRM ESP HubSpot Klaviyo Salesforce Job Types Full-time Permanent Pay 346 122 88 - 1 335 696 05 per year Perks Food provided