Job Overview We are seeking a highly skilled and results-driven Digital Marketing Professional with 5-6 years of experience to plan execute and optimize our digital marketing strategies across multiple channels The candidate should have a strong understanding of digital platforms analytics and campaign management with proven expertise in driving growth generating leads and improving ROI Key Responsibilities Develop implement and manage digital marketing strategies aligned with business goals Plan and execute campaigns across SEO SEM Google Ads Social Media Marketing Facebook Instagram LinkedIn YouTube etc Email Marketing and Display Advertising Oversee website content management landing page optimization and lead-generation funnels Conduct detailed SEO audits keyword research and competitor analysis to improve organic rankings Manage paid campaigns PPC social media ads retargeting and optimize for maximum ROI Monitor campaign performance track KPIs and prepare analytical reports using Google Analytics Google Search Console Meta Business Suite etc Coordinate with creative content and development teams to deliver consistent brand messaging Stay updated with latest trends algorithms and tools in digital marketing Lead A B testing initiatives for ads emails and website pages Required Skills Qualifications Bachelor s degree in Marketing Business Communications or related field MBA preferred 5-6 years of hands-on experience in SEO SEM Social Media and Digital Campaign Management Robust knowledge of Google Ads Meta Ads Manager LinkedIn Campaign Manager and other ad platforms Proficiency in Google Analytics GA4 Google Tag Manager and Data Studio Experience with CRM email marketing platforms Mailchimp HubSpot Zoho etc Solid understanding of content marketing keyword strategy and digital funnels Strong analytical communication and project management skills Ability to handle multiple projects and meet tight deadlines Preferred Skills Good to Have Knowledge of marketing automation tools HubSpot Marketo Zoho MarketingHub Experience with WordPress Shopify website management Understanding of basic HTML CSS for digital optimization Experience in B2B and B2C marketing strategies Key Performance Indicators KPIs Increase in organic website traffic keyword rankings ROI from paid ad campaigns Lead generation and conversion rates Engagement follower growth across social media platforms Email campaign open click-through rates Job Type Full-time Pay 30 000 00 - 45 000 00 per month Work Location In person

📌 Digital Marketing (Tamil Nadu)
🏢 Optimista Training and Development India
📍 Tamil Nadu