Paytm is India s leading mobile payments and financial services distribution company Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce Paytm s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology About the Role Drive user acquisition engagement and retention for our Insurance platform accelerating growth and increasing market share in the insurance investment space Responsibilities - Develop and execute data-driven growth strategies to boost user adoption and transaction volume for insurance products - Design and implement A B tests and experiments to optimize user journeys improving key metrics such as reach CTRs conversion rates and customer retention - Analyze user behavior and identify opportunities for product enhancements marketing campaigns and customer segmentation - Collaborate with product and engineering teams to launch and refine growth initiatives - Monitor and report on key performance indicators KPIs such as CTRs conversions customer acquisition cost CAC and customer lifetime value CLTV providing actionable insights to stakeholders - Identify and leverage new distribution channels partnerships and digital platforms to expand reach - Implement user feedback loops to improve user awareness product experience and increase conversion - Focus on increasing repeat investments and enhancing overall investor lifetime value Requirements - Experience in growth marketing product growth or related roles - Proven track record in driving growth preferably within the fintech investment or financial services sectors - Strong analytical skills with proficiency in tools such as Clevertap Moengage Google Analytics SQL or similar platforms - Hands-on experience with A B testing and experimentation frameworks - Prior experience or understanding of user acquisition engagement and retention strategies specific to insurance or financial service products is highly preferred - Familiarity with digital marketing channels campaign management and performance marketing techniques - Excellent communication collaboration skills and a data-driven results-oriented approach Why join us A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect that is earned not demanded from your peers and manager Compensation If you are the right fit we believe in creating wealth for you With enviable 500 mn registered users 17 mn merchants and depth of data in our ecosystem we are in a unique position to democratize credit for deserving consumers merchants - and we are committed to it India s largest digital lending story is brewing here It s your prospect to be a part of the story We may use artificial intelligence AI tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses These tools assist our recruitment team but do not replace human judgment Final hiring decisions are ultimately made by humans If you would like more information about how your data is processed please contact us