Job Title Performance Marketer Meta Google Ads Specialist The Performance Marketer will design run and optimize campaigns across Meta Facebook Instagram and Google Ads platforms The responsibilities include campaign setup audience targeting bid management budget allocation monitoring KPIs CPA CTR ROAS A B testing creatives and ongoing campaign optimization The goal is to generate leads sales and traffic while maximizing ad spend efficiency devsdata 4 Key Responsibilities Set up manage and optimize paid ad campaigns on Meta and Google Ads to generate targeted leads and conversions digitalwaffle 3 Define monitor and report on campaign performance metrics such as CPA CTR conversion rates and ROAS intelligentpeople 2 Conduct A B testing of ad creatives headlines and audience segments to improve engagement and conversion rates simplilearn 2 Allocate and manage budgets across platforms track expenditure and ensure optimal spend for maximum digitalwaffle 2 Analyze campaign data prepare performance dashboards reports and provide actionable recommendations to improve results intelligentpeople 2 Collaborate with creative content and client teams to develop compelling ad assets and ensure campaigns align with brand messaging simplilearn 1 Stay updated on advertising platform features algorithm changes competitor activity and industry trends for continuous process improvement intelligentpeople 1 Implement retargeting audience segmentation and conversion tracking strategies digitalwaffle 1 Qualifications Bachelor s degree in Marketing Business or a related field preferred intelligentpeople Proven hands-on experience managing Meta Facebook Instagram and Google Ads campaigns in an agency or similar setting digitalwaffle 1 Strong analytical skills with proficiency in tools like Google Analytics Meta Ads Manager Google Tag Manager etc simplilearn 1 Experience with A B testing CRO and audience segmentation simplilearn 2 Solid knowledge of digital marketing strategies paid media and data analysis intelligentpeople 1 Google and Meta Ads certifications preferred intelligentpeople Excellent communication teamwork and project management skills pwskills 1 Job Type Full-time Pay 15 000 00 - 22 000 00 per month Language English Preferred Work Location In person

📌 Performance Marketing Executive (Uttar Pradesh)
🏢 Digital Asia
📍 Uttar Pradesh