About the Role We are looking for candidates who are interested in relocating to Dubai We are seeking an experienced Social Media Manager who can build execute and optimize comprehensive social media strategies tailored to the UAE and India markets The role involves creating engaging content managing paid and organic campaigns monitoring performance and growing an active online community that aligns with the brand voice and business goals Key Responsibilities Develop and implement social media strategies that are aligned with overall business objectives tailor strategies for both the UAE and India markets Create curate and manage high-quality content text images video infographics etc for various platforms Facebook Instagram LinkedIn Twitter X YouTube TikTok possibly language-specific platforms or regional favourites Plan schedule and publish content consistently maintain a social media calendar including campaigns promotions product launches local events festivals etc Manage and optimize both organic posts and paid social media campaigns ads including budgeting targeting ad creativities monitoring performance and optimizing for ROI Manage community engagement respond to comments messages manage customer queries reviews and foster relationship with followers Monitor social media trends platform updates and competitor activity leverage insights to improve content campaign performance engagement rates Set up and track relevant KPIs e g reach impressions engagement follower growth conversion CTR ROI etc analyze metrics regularly and prepare reports for senior management Ensure consistent brand voice tone and visuals across all social channels adhere to cultural sensitivities local norms legal and regulatory considerations especially for content in UAE Coordinate with cross-functional teams creative design PR product sales etc Possibly manage external agencies freelancers or influencers Stay up to date with digital social media best practices emerging tools media formats and technologies Requirements Qualifications Education Bachelor s degree in Marketing Communications Advertising Media or related field Postgraduate qualification is a plus Experience Typically 2-5 years or more of social media digital marketing experience experience across multiple platforms proven track record in developing and executing social campaigns Experience with both organic and paid social media strategies Strong writing editing storytelling skills in English proficiency in regional local languages Arabic in UAE Hindi regional languages in India is a plus Familiarity with social media tools platforms content scheduler management tools Hootsuite Buffer Sprout Social etc analytics tools platform native Google Analytics and ad tools Facebook Ads Manager LinkedIn Ads etc Good understanding of local markets consumer behavior culture trends and regulations in UAE and or India Creative mindset with attention to detail Strong project management skills ability to manage multiple campaigns deadlines and content streams Valuable interpersonal communication skills ability to work collaboratively with different stakeholders Adaptability proactivity and willingness to experiment and iterate Preferable Nice-to-Have Experience with influencer marketing program management Experience in video content production direction storyboard creation Knowledge of graphic design tools Photoshop Illustrator or basic video editing skills Experience working with multicultural multilingual teams Certifications in digital marketing social media analytics Job Type Full-time Pay 14 401 51 - 26 682 47 per month Benefits Cell phone reimbursement Work Location In person