Strategic Planning Develop implement and oversee digital marketing strategies aligned with business goals Conduct market research competitor analysis and identify growth opportunities Team Leadership Management Lead and mentor the digital marketing team SEO SEM content social email etc Coordinate with cross-functional teams design sales product PR to execute campaigns Campaign Management Plan execute and optimize multi-channel campaigns Google Ads Facebook LinkedIn Instagram etc Ensure campaigns meet KPIs such as ROI conversion rate lead generation and engagement SEO SEM Oversight Drive organic traffic through SEO best practices Manage paid search and display campaigns to maximize visibility and conversions Content Social Media Strategy Oversee content creation blogs videos newsletters website copy etc Manage brand presence and engagement across social media platforms Analytics Reporting Monitor analyze and report campaign performance using tools like Google Analytics SEMrush HubSpot etc Provide insights and data-driven recommendations to improve results Budgeting Resource Allocation Manage and allocate digital marketing budgets effectively Ensure maximum ROI from campaigns and vendors Brand Development Awareness Enhance online brand visibility and reputation management Ensure consistent brand messaging across all digital touchpoints Marketing Automation CRM Oversee email marketing campaigns drip campaigns and customer retention strategies Leverage CRM tools for lead nurturing and customer segmentation Innovation Trends Stay updated with the latest digital marketing trends tools and technologies Implement cutting-edge tactics to keep the brand ahead of competitors Key Responsibilities Define and execute digital marketing strategy Lead the digital team assign tasks and ensure timely delivery Optimize website performance and user experience Drive lead generation customer acquisition and sales through digital channels Analyze customer behavior and adapt campaigns accordingly Collaborate with agencies vendors and partners when necessary Present marketing performance reports to senior management Job Type Full-time Pay 20 000 00 - 30 000 00 per month Work Location In person

📌 Senior Digital Marketing Manager (Kerala)
🏢 The Animation Campus
📍 Kerala