Campaign Management Analyst (Mumbai)

Campaign Management Analyst (Mumbai)

01 Aug
|
Accenture
|
Mumbai

01 Aug

Accenture

Mumbai

Skill required Marketing Operations - Campaign Management Designation Campaign Management Analyst Qualifications Any Graduation Years of Experience 3 to 5 years About Accenture Accenture is a global skilled services company with leading capabilities in digital cloud and security Combining unmatched experience and specialized skills across more than 40 industries we offer Strategy and Consulting Technology and Operations services and Accenture Song all powered by the world s largest network of Advanced Technology and Intelligent Operations centers Our 699 000 people deliver on the promise of technology and human ingenuity every day serving clients in more than 120 countries We embrace the power of change to create value and shared success for our clients people shareholders partners and communities Visit us at www accenture com What would you do We are seeking a highly skilled and detail-oriented Ad Operations Specialist to join our dynamic team The ideal candidate will be responsible for managing and optimizing the delivery of digital advertising campaigns ensuring smooth execution and maintaining the quality and performance of digital ad operations The role requires a strong understanding of digital advertising platforms analytics and the ability to troubleshoot issues effectively Key Responsibilities 1 Campaign Management o Set up monitor and optimize digital ad campaigns across various platforms products display video social media etc o Ensure proper targeting scheduling and creative deployment for optimal campaign delivery o Manage creative assets and ad trafficking ensuring the correct formats and specifications are used o Work closely with the client and provide analytical campaign reports track KPIs and optimize campaigns based on performance metrics o Troubleshoot and resolve campaign issues related to delivery tracking and ad quality 2 Technical Setup Troubleshooting o Perform ad trafficking tasks ensuring that all campaigns are set up properly and execute without errors o Troubleshoot technical issues such as discrepancies in reporting creative issues or campaign performance problems o Coordinate with vendors or partners to resolve any issues impacting campaign delivery What are we looking for 3 Client Servicing o Collaborate with account managers clients and internal teams to align campaign objectives with ad execution o Communicate with Internal External teams to ensure a smooth campaign delivery takes place o Excellent written and verbal communication skills for internal and client-facing interactions o Good at articulating the problems challenges in simple words o Proactive in identifying issues challenges and use the technical knowledge to suggest solutions 4 Reporting Analysis o Create campaign performance reports and actionable insights to clients and stakeholders o Help with the analysis of campaign data to identify trends opportunities and areas for improvement 5 Platform Expertise o Stay up to date with the latest trends and updates in digital advertising platforms Google Ad Manager Magnite etc o Maintain expert knowledge of ad-serving technologies tracking methods and optimization tools 6 Quality Assurance Review and ensure all creative assets meet technical specifications and are free from errors Resolve any discrepancies before the ads go live Qualifications Skills o Education Bachelor s degree or Preferred in Marketing Advertising or related field o Experience 2-3 years of experience in Campaign Management or Ad Operations or Digital marketing o Technical Skills Familiarity with ad-serving platforms DoubleClick Sizmek Google Ad Manager etc and analytics tools Google Analytics Magnite Tableau etc o Attention to Detail Strong ability to manage and optimize campaigns with a focus on precision and accuracy o Analytical Mindset Strong data analysis skills and comfort with numbers to make informed decisions o Communication Skills Excellent written and verbal communication skills for internal and client-facing interactions o Problem-Solving Ability to troubleshoot and resolve issues in a timely and efficient manner Preferred Skills o Experience in Roles and Responsibilities Preferred Skills o Experience in Video Audio Mobile or Display advertising o Knowledge in Microsoft Excel is must o Excellent written and verbal communication skills for internal and client-facing interactions o Experience with programmatic advertising and RTB Real-Time Bidding will be a plus point Work Environment o Working with dynamic team o Work from office or Hybrid depending on project requirements o The role involves working in night shift catering to US client with 5-day work schedule with weekly 2 days week off s Any Graduation About Accenture We work with one shared purpose to deliver on the promise of technology and human ingenuity Every day more than 775 000 of us help our stakeholders continuously reinvent Together we drive positive change and deliver value to our clients partners shareholders communities and each other We believe that delivering value requires innovation and innovation thrives in an inclusive and diverse environment We actively foster a workplace free from bias where everyone feels a sense of belonging and is respected and empowered to do their best work At Accenture we see well-being holistically supporting our people s physical mental and financial health We also provide opportunities to keep skills relevant through certifications learning and diverse work experiences We re proud to be consistently recognized as one of the World s Best Workplaces TM Join Accenture to work at the heart of change Visit us at Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences All employment decisions shall be made without regard to age race creed color religion sex national origin ancestry disability status military veteran status sexual orientation gender identity or expression genetic information marital status citizenship status or any other basis as protected by applicable law Our rich diversity makes us more innovative more competitive and more creative which helps us better serve our clients and our communities

📌 Campaign Management Analyst (Mumbai)
🏢 Accenture
📍 Mumbai

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