Company Description Visa is a world leader in payments and technology with over 259 billion payments transactions flowing safely between consumers merchants financial institutions and government entities in more than 200 countries and territories each year Our mission is to connect the world through the most innovative convenient reliable and secure payments network enabling individuals businesses and economies to thrive while driven by a common purpose - to uplift everyone everywhere by being the best way to pay and be paid Make an impact with a purpose-driven industry leader Join us today and experience Life at Visa Position Summary This position directly strengthens Visas value proposition with clients by ensuring that every marketing dollar is measured benchmarked and optimized The Senior Manager will define how the region evaluates campaign performance and will help make Visa the undisputed authority for marketing ROI intelligence Principal Responsibilities Lead End toEnd Campaign Measurement Own the full campaign measurement framework baselining cohorting causal modelling ROI computation insights Use Visa transaction data client CRM data and external market data to quantify campaign uplift Apply advanced causal inference techniques AB testing propensity modelling synthetic twins diff in diff Standardize KPIs and ensure methodology consistency across markets Build and Run the Campaign Intelligence Hub Act as the regional lead for campaign measurement across CEMEA Own the intake measurement SLA governance and operating rhythms with sub regional teams Define and publish quarterly Campaign ROI Index and Best Practices Playbook Deliver Insights and Recommendations to Clients Translate modelling results into simple actionable narratives for banks merchants and fintech partners Partner with sub regional teams to support client readouts QBRs and co-design next best campaign strategies Produce high quality Visa-branded insight reports dashboards and visualizations Integrate Gen AI and Advanced Analytics Use GPT based models to automate insight generation summarization and recommendation creation Develop reusable templates prompts and AI based inference engines for campaign analysis Partner with Visas global AI teams to embed GenAI into reporting workflows and internal tools Drive Innovation and Benchmarking Build a regional repository of campaign learnings category level performance and cross market benchmarks Identify repeatable success patterns and design modular campaign playbooks for issuers and merchants Contribute to the roadmap for predictive Campaign Success Scores Monetization Support Support the development of monetizable offerings including Campaign measurement subscription Consumer Signals bundles Performance-based pricing models Help quantify and articulate commercial value to clients This is a hybrid position Expectation of days in office will be confirmed by your hiring manager Qualifications 7 plus years in data science marketing analytics campaign measurement or performance marketing Valuable understanding of the data driven marketing domains Masters Bachelors Degree in a Quantitative field such as Business Management product engineering Statistics Mathematic Computer Science Economics Engineering or equivalent Strong hands on experience in Python or R Causal inference techniques Statistical modelling Segmentation AB experimentation Experience working with Largescale transaction data customer level CRM datasets and Marketing attribution or ROI models Familiarity with LLMs GPT Claude Gemini Grok etc Experience building Insight generation bots Prompt frameworks Automated reporting scripts Embedding or vector based retrieval Ability to design GenAI powered analytics assistants for internal users Exceptional communication storytelling and executive presentation skills Ability to work with sub regional Visa teams and external clients with clarity and confidence Experience mentoring analysts and managing cross functional workstreams Additional Information Visa is an EEO Employer Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law

📌 Senior Manager, Data Scientist (marketing Campaign Management Exp Is A Must) (Bengaluru)
🏢 Visa
📍 Bengaluru