Brief Description Hiring Alert Content Strategist at ArihantPlus If you can turn complex investing concepts into content people actually love reading this one s for you We re looking for a creative mind who can turn complex finance concepts into stories that engage educate and inspire ArihantPlus is the digital broking arm of Arihant Capital Markets Limited and we re on a mission to make investing and trading smarter more accessible and truly level for every kind of investor We re building a platform that empowers beginners supports seasoned traders and inspires everyone in between To achieve this we re looking for bold thinkers and sharp creators people who can turn ideas into impact ArihantPlus isn t a place for complacency It s a place for ambitious people who want to do the best work of their careers We move fast operate with high ownership and keep ethics at the core of every decision Expectations are high and the rewards match the journey We are hiring a Content Strategist to join our growth team someone who understands that great content is not just words but a business lever In this role you ll craft engaging high-performing content across the entire customer lifecycle fueling growth by boosting acquisition engagement retention and loyalty Job Responsibilities The role Content strategy Develop and implement a content strategy that aligns with the research customer lifecycle and growth objectives Collaborate with cross-functional teams to create content that supports blogs marketing campaigns product rollouts and customer journeys Spot trend stay up-to-date with markets and identify trending topics plan content calendar and maintain MIS Copywriting Produce persuasive clear and engaging copy for multiple channels including blogs email campaigns landing pages in-app messages social media video script presentations and more Ensure every piece reflects our brand voice and is tailored to the right user segment Lifecycle Marketing Create and optimize content for each stage of the customer lifecycle from acquisition and retention to engagement Develop messaging that resonates with customers at different touchpoints and drives conversion Growth Initiatives Work with the growth team to craft content for A B tests lead funnels and other growth experiments Review performance data draw insights and iterate on content to improve performance SEO Analytics Apply SEO best practices to strengthen visibility rankings and organic reach Track content performance through analytics tools and adjust strategies as needed to achieve critical metrics Team Collaboration Work closely with research designers marketers product managers and other collaborators to ensure cohesive messaging across all platforms Provide guidance and mentorship to junior writers as needed You fit right in if you have 3 years of experience in content or strategy finance experience is a must Skills Exceptional writing editing and storytelling skills Strong understanding of customer psychology and how to craft messages that drive action Familiarity with SEO principles and analytics tools Interest in personal finance stock markets mutual funds and investing Creativity Ability to generate creative ideas and solutions that enhance the customer experience and contribute to growth objectives Attention to Detail Meticulous in proofreading and ensuring accuracy in all content produced Strong strategic thinking with experience translating business concepts into multi-format content campaigns that drive measurable results Collaboration Proven track record to work effectively in a team environment with excellent communication and interpersonal skills Location Mumbai or Indore Apply now https lnkd in dXkuUsBS Join us to make investing accessible simple smart and shareable Qualifications and Skills Qualifications Content Writer Bachelor s degree in English Mass Communication Journalism Marketing or a related field 1-3 years of experience in content writing copywriting or content creation Strong command of English grammar vocabulary and storytelling Ability to write clear engaging and error-free content Understanding of SEO keyword usage and content structure Basic knowledge of financial markets preferred not mandatory Proficiency in researching and simplifying complex topics Ability to meet deadlines and handle multiple tasks Familiarity with Canva or similar content design tools added advantage