Job Summary We are seeking a dynamic and creative Social Media Executive to manage and grow our digital presence across social platforms The ideal candidate will have hands-on experience in content creation campaign execution and paid media advertising including Google Ads and Meta Ads Facebook Instagram This role requires both strategic thinking and executional excellence Key Responsibilities Social Media Management Develop schedule and publish engaging content across all platforms Instagram Facebook LinkedIn Twitter YouTube etc Monitor social media channels for engagement trends and brand mentions Respond to queries and messages in a timely and brand-aligned manner Maintain a content calendar aligned with brand campaigns and product launches Campaign Execution Paid Media Plan set up and optimize paid ad campaigns on Google Ads Search Display YouTube and Meta Ads Facebook Instagram Track and analyze campaign performance metrics like CPC CTR impressions reach conversions and ROAS Coordinate with the design and content teams to create ad creatives and copy A B test creatives and target segments for performance optimization Analytics Reporting Use tools like Meta Business Suite Google Ads Manager and Google Analytics to track performance Share weekly monthly reports on social media growth engagement and campaign ROI Recommend strategy improvements based on analytics and insights Brand Development Stay updated with the latest social media trends tools and algorithm updates Maintain visual consistency and tone of voice in line with brand guidelines Suggest new ideas for content series influencer collaboration or engagement tactics Requirements Bachelor s degree in Marketing Communications Media or related field 2-3 years of hands-on experience managing social media and paid campaigns Proficient in Meta Ads Manager and Google Ads platforms Familiarity with social scheduling tools e g Buffer Hootsuite or Creator Studio Strong copywriting content planning and communication skills Basic understanding of Canva Photoshop or similar creative tools is a plus Job Types Full-time Permanent Pay 20 000 00 - 28 000 00 per month Advantages Leave encashment Paid sick time Location Noida Sector 16 Noida Uttar Pradesh Required

📌 Social Media Executive (Uttar Pradesh)
🏢 IMTS
📍 Uttar Pradesh