We are seeking a Senior Marketing Analyst to lead marketing analytics across all acquisition channels The successful candidate will manage campaign execution and deliver actionable insights on CPT CPA CAC ROI attribution uniqueness overlap and creative-level performance This position is suited for candidates from Tier-1 engineering institutes IITs or equivalent with at least 5 years of relevant experience in a dynamic high-growth startup workplace Requirements Manage and optimize performance of marketing campaigns across acquisition channels Analyze marketing performance metrics CPT CPA CAC ROI attribution overlap and creative effectiveness Build data models and dashboards to monitor channel efficiency and ROI Conduct attribution analysis to identify uniqueness and minimize overlap across campaigns Partner with product growth and creative teams to align marketing strategies with business objectives Perform advanced A B and multivariate testing to refine targeting messaging and creative performance Provide leadership with insights and recommendations to guide business decisions Qualifications Experience B Tech from IIT or Tier-1 engineering college mandatory Minimum 5 years of experience in performance marketing analytics within a high-growth startup Prior experience in fintech trading or crypto industries is highly desirable Skills Strong analytical skills with expertise in SQL Excel and BI tools Tableau Power BI Looker Proficiency in digital marketing platforms Google Ads Meta Business Manager etc Strong problem-solving communication and data storytelling skills Self-motivated adaptable and results-oriented

📌 Senior Marketing Analyst (India)
🏢 Delta Exchange
📍 India