About Purple United Kids Purple United Kids is a premium fashion brand dedicated to creating stylish high-quality apparel and footwear for children With a focus on comfort durability and design we blend playful creativity with modern trends to empower young personalities to shine Our collections are crafted with care ensuring every piece reflects the spirit of childhood vibrant expressive and endlessly imaginative Role Summary As the Manager - Digital and social media you will be responsible for driving our brand s digital footprint across social media content platforms and online communities You ll lead the development and execution of digital strategies that resonate with kids parents and caregivers aligning with brand values and business goals key Responsibilities Strategy Planning Develop and lead the digital and social media strategy for Purple United Kids across all platforms Instagram YouTube TikTok Facebook X Pinterest etc Define KPIs and performance goals aligned with brand awareness engagement and growth Content Campaign Management Oversee the content calendar and digital campaigns from ideation to execution Collaborate with creative marketing and product teams to produce child-appropriate on-brand content Ensure all content complies with COPPA and other relevant digital child safety regulations Community Influencer Engagement Build and manage relationships with influencers content creators and kid-secure platforms Foster an engaged digital community of parents caregivers and young fans Performance Analytics Analyze campaign performance and audience insights to optimize strategy and drive ROI Prepare regular reports on social and digital metrics highlighting trends and opportunities Team Leadership Lead and mentor a team of digital content creators community managers and freelancers Manage external agencies and digital partners Qualifications 4 years of experience in digital marketing and social media management ideally in a kid- or family-focused brand Strong knowledge of digital platforms trends and technologies Experience with paid media campaigns influencer partnerships and content creation workflows Passion for storytelling creativity and child-safe digital experiences Excellent project management and communication skills Familiarity with compliance and regulatory guidelines in kids media COPPA GDPR-K etc is a plus Preferred Tools Platforms Meta Business Suite Facebook Ads Manager YouTube Studio Google Analytics Sprout Social Hootsuite or similar Adobe Creative Suite Canva or similar Shopify WordPress or CMS experience a plus Job Type Full-time Pay 25 000 00 - 60 000 00 per month Ability to commute relocate Amity University Noida Uttar Pradesh Reliably commute or planning to relocate before starting work Preferred Education Bachelor s Preferred Experience Social media marketing 3 years Preferred Location Amity University Noida Uttar Pradesh Preferred Work Location In person

📌 Social Media Manager (Uttar Pradesh)
🏢 Purple United Sales
📍 Uttar Pradesh