Generate sales through close and regular interaction with assigned customers such as healthcare practitioner HCPs and by developing new projects that meet sales objectives Make calls on existing or potential customers such as healthcare practitioner HCPs and serve as representative of the Company in all matters concerning product and service delivery Keep abreast of current products or services and other general information of interest to customers while continuously upgrading one s product knowledge and selling techniques Transform information captured from the field shoppers and from interactions with customers external partners to insights for developing programs and plans that will further build the business