SEO Job description We are looking for a Senior SEO SEM Expert to manage all search engine optimization and marketing activities Responsibilities Execute tests collect and analyze data and results and identify trends and insights to achieve maximum ROI in paid search campaigns Track report and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses stay on budget estimate monthly costs and reconcile discrepancies Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture content linking and other factors to improve SEO positions for target keywords Requirements and Skills Proven SEO experience Proven SEM experience managing PPC campaigns across Google Yahoo and Bing Solid understanding of performance marketing conversion and online customer acquisition In-depth experience with website analytics tools e g Google Analytics NetInsight Omniture WebTrends Experience with bid management tools e g Click Equations Marin Kenshoo Search Ignite Experience with A B and multivariate experiments Working knowledge of HTML CSS and JavaScript development and constraints Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM BS MS degree in a quantitative test-driven field Benefits Leave encashment Paid time off Supplemental Pay Overtime pay Performance bonus Yearly bonus Job Type Full-time Onsite Location Lucknow Contact (phone hidden) Pay 20 000 00 - 22 000 00 per month Schedule Day shift Education Bachelor s Required Experience SEO 1 year Required Total work 1 year Required Work Location In person Job Type Full time Pay 20 000 00 - 22 000 00 per month Work Location In person