In the Fast-Moving Consumer Goods (FMCG) Distributor Sales Executive is the primary engine for driving market share, maintaining secondary sales, and building rock-solid retail distribution networks.

Instead of just managing transactions, a great Distributor Sales Executive focuses on product availability, visibility, and relationship management within a assigned territory.

Core Roles & Responsibilities

1*. Distribution & Territory Management Route/Beat Mapping:*

Designing and adhering to a disciplined daily permanent journey plan (PJP) or "beat" to ensure maximum retail coverage. Distributor Management: Coordinating closely with local distributors or stockists to ensure they maintain optimum stock levels, deliver orders on time, and handle market returns (damaged or expired goods) smoothly. Expanding Retail Footprint: Actively scouting and onboarding current retail outlets, kirana stores, supermarkets, or food service accounts to increase numeric distribution.

2. Driving Sales & Market Placement Order Generation (Secondary Sales):

Visiting outlets daily to take accurate stock counts and pitch the right product mix (SKUs) to retailers, ensuring they never run out of stock. Product Launch Execution: Introducing new products, variants, or packaging directly into the market and securing prime placement.

B2B Margin Negotiation: Educating retailers on consumer schemes, trade discounts, and profit margins to incentivize larger order sizes.

3. Merchandising & Brand Visibility Perfect Store Execution:





Ensuring products are placed at eye level on retail shelves or in prominent checkout zones. POSM Placement: Deploying Point-of-Sale Materials like posters, danglers, shelf strips, and brand-owned assets (like retail coolers or display racks).

4. Market Intelligence & Reporting Competitor Tracking:

Monitoring rival brands' pricing, scheme shifts, new packaging launches, or aggressive marketing tactics, and reporting them back to the Area Sales Executive (ASE).

Daily Reporting: Maintaining clean records of daily calls made, productive calls (striking rate), total sales volume, and outstanding collections.

Key Performance Indicators (KPIs) :

To measure success, a Distributor Sales Executive is typically evaluated on a few non-negotiable metrics:

ECO (Effective Coverage): The percentage of active outlets on a beat that actually place an order during a visit.

TLS (Total Lines Sold): Selling multiple distinct categories or SKUs to a single store instead of just relying on a single top-selling product.

Secondary Targets: Balancing secondary sales (distributor to retailer billing) to prevent market dumping.

Pay: ₹15,000.00 - ₹22,000.00 per month

Education:

- Bachelor's (Preferred)

Experience:

- Fmcg: 1 year (Preferred)

Language:

- Tamil, English (Required)

License/Certification:

- Driving Licence (Preferred)

Location:

- Coimbatore, Tamil Nadu (Required)

Work Location: On the road

📌 Distribution Sales Executive (India)
🏢 CAVINKARE PRIVATE
📍 India