Role & responsibilities

Campaign Strategy & Planning

Develop full-funnel paid ad strategies (TOF, MOF, BOF)

Plan monthly ad budgets aligned with revenue targets

Identify winning audiences, creatives, and offers

Platform Management

Manage and scale campaigns on:

Meta Ads (Facebook & Instagram)

Google Ads

Set up campaigns: Traffic, Conversions, Catalog, Retargeting

Creative & Copy Coordination

Coordinate with design & content teams for ad creatives

Test multiple ad formats (image, video, carousel, reels)

Optimize ad copies for CTR & conversions

Performance Tracking & Optimization

Monitor key KPIs: ROAS, CPA, CTR, CPC, Conversion Rate

Perform A/B testing on audiences, creatives & landing pages

Scale profitable campaigns and pause non-performing ads

Analytics & Reporting

Analyze performance using:

Google Analytics: Platform dashboards & reports
Share weekly & monthly performance reports. Provide actionable insights to management

Preferred candidate profile

25 years of hands-on experience in paid ads (D2C preferred)

Robust understanding of performance marketing metrics

Experience handling ad budgets (5L+ per month preferred)

Knowledge of pixel tracking & conversion APIs

Creative + analytical mindset

📌 Performance Marketing Manager (Gujarat)
🏢 Sockscarving
📍 Gujarat