- Appoint current rice distributors and dealers across assigned territories.
- Increase secondary sales by expanding retailer coverage.
- Maintain strong relationships with distributors, wholesalers, and retailers.
- Achieve monthly and quarterly sales targets.
- Conduct market visits to identify new business opportunities.
- Monitor competitor activities, pricing, schemes, and new product launches.
- Ensure timely order collection and payment follow-up.
- Coordinate with dispatch and logistics teams for smooth deliveries.
- Resolve dealer complaints and provide after-sales support.
- Implement company sales schemes and promotional activities.
- Prepare daily, weekly, and monthly sales reports.
- Collect market intelligence regarding rice demand, prices, and customer preferences.
- Ensure visibility and growth of the companys rice brands in the market.
Preferred candidate profile
- 3–8 years of FMCG or rice industry sales experience.
- Existing network with rice wholesalers, distributors, and retailers in Gujarat is preferred.
- Experience in handling dealer/distributor appointments.
- Strong negotiation and relationship management skills.
- Target-driven with a proven sales track record.
- Good understanding of the rice market, including Sona Masoori, Kolam, IR64, and other non-basmati varieties.
- Comfortable with extensive travel across Gujarat.
- Good communication skills in Gujarati and Hindi; basic English is an advantage.
- Proficient in MS Excel and reporting.
- Valid two-wheeler driving licence and willingness to travel.