Prudential (UK) in partnership with the HCL group plans to set-up a standalone Indian health insurance company to address the growing healthcare needs of the Indian consumer. This joint venture will combine Prudential's global expertise in insurance and financial services with HCL Groups experience in technology and healthcare solutions. Prudential, with its longstanding presence in India, already operates two leading businesses in life insurance and asset management with the ICICI Group. Prudential was also the proud sponsor of the 1983 Cricket World Cup, India’s first World Cup Victory! Prudential Health India is a Zero to One team undertaking a no-legacy, greenfield health insurance deployment in India, building journeys that truly empathize with the customer and offer a differentiated experience. To partner with us in this mission, we are looking for a talented Brand & Marketing - Lead to join our Marketing team in Mumbai. The role combines brand strategy, integrated marketing, AI-led growth, content excellence, PR and reputation management, to create a high-trust, category-defining health insurance brand. The ideal candidate is equally comfortable shaping the big narrative, driving execution, managing agencies, influencing senior stakeholders and building recent capabilities from scratch. Your typical week will include the following: • Brand and narrative leadership: Define PHI’s brand positioning, messaging architecture and relationship-led narrative across customer, distributor, partner and employee touchpoints. • Integrated marketing and growth: Build full-funnel campaigns across paid, owned, earned and partner channels to drive awareness, consideration, acquisition and engagement. • AI-led marketing capability: Leverage AIO, GEO, LLM-led discovery, conversational search and AI-driven personalisation to improve discoverability, relevance and performance.



• Content strategy and ecosystem development: Build a scalable content engine across web, app, social, CRM, WhatsApp, chatbots, voice and other conversational interfaces. • Customer acquisition and lifecycle marketing: Use segmentation, propensity modelling, analytics and AI tools to design personalised campaigns for chase communication, engagement, servicing, cross-sell / up-sell across whatsapp, email, sms. • PR, corporate communications and reputation: Shape trust-led narratives across media, digital, social and AI-mediated information ecosystems, with strong crisis readiness and issue management. • Events, sponsorships and branded content: Design experience-led events, strategic sponsorships, partnerships and branded content properties that build cultural relevance, trust and engagement. • Digital experience (UI/UX) and platform integration: Ensure consistent, personalised storytelling across digital platforms, customer journeys, martech systems and AIpowered interfaces. • Data, insights and measurement: Define success metrics across brand lift, reach, engagement, conversion, lead generation, ROI and reputation indicators. • Cross-functional leadership: Work closely with Product, Technology, Distribution, Analytics, Servicing, Claims, Legal and Compliance to deliver customer-first, regulatorsafe communication and experiences. You could be the right candidate if you have • Master's degree in Marketing, Communications, or a related field. • 8-10 years of experience across brand, digital marketing, content, PR,



integrated marketing or growth roles. • Strong experience in building brands in high-consideration, high-trust or regulated categories such as insurance, healthcare, financial services or consumer technology. • Deep understanding of AI-native marketing, including AIO, GEO, LLM-led search, AIgenerated answers, conversational discovery and AI-led content optimisation. • Proven ability to build content engines across web, app, social, CRM, video, influencer, creator, OTT, WhatsApp and conversational ecosystems. • Experience in PR, corporate communications, reputation management, media relations, crisis communication and thought leadership. • Experience in events, sponsorships, branded content, partnerships and experiential activations that deliver measurable brand and business outcomes. • Excellent storytelling, writing, stakeholder management and agency leadership skills. • Comfort with ambiguity, pace and ownership in a zero-to-one business build. This could be the gig for you if you • Are passionate about consumer behavior and culture; enjoy spending time with customers to understand what they want. Have an attentive ear to listen to new ideas. • Join hands with other colleagues to solve for the customer. • Have the ability and willingness to be hands-on with strong attention to detail. • Can work independently and handle multiple concurrent initiatives. • Like to work in a culture where everyone can see what others are doing. • Take help from others when stuck and encourage others when there are setbacks. • Take full responsibility for your team’s contribution output while thinking wing-to-wing across the organization. • Are passionate about setting up best-in-class capabilities from scratch Location: Mumbai Title: Brand & Marketing - Lead

Role & responsibilities

📌 Brand & Marketing - Lead (Mumbai)
🏢 Prudential Technology And Services
📍 Mumbai