- Dynamics 365 Customer Insights Technical Consultant You will implement and optimize Microsoft Dynamics 365 Customer Insights Data and Customer Insights Journeys solutions end to end

- This role is hands-on configuring data ingestion and unification, building segments and audiences, designing real-time journeys, integrating with Azure and enterprise systems, and ensuring deliverability, privacy, and observability
- You will partner closely with architects, marketers, data engineers, and CRM teams to deliver measurable outcomes in personalization and lifecycle marketing
- Key Responsibilities Translate business objectives into Customer Insights requirements, user stories, and solution designs
- Map source systems, data contracts, consent models, and event catalogs to CI Data and CI Journeys capabilities
- Define non-functional needs scale, latency, throughput, error budgets, and SLAs
- Configure data ingestion from Dataverse, Azure Data Lake, ADF pipelines, web/mobile events, ecommerce, POS, and CRM/ERP sources




- Set up data unification and identity resolution rules, canonical profiles, enrichments, and data quality checks
- Create measures, KPIs, calculated insights, segments, and audiences for activation
- Implement consent and preference data models and ensure alignment with regional privacy needs
- Set up exports/activations to downstream apps (Dataverse, Azure, analytics, advertising)
- Build real-time triggers, event-based and segment-based entry criteria, and multi-branch journeys
- Configure channels (email, SMS, push, custom), templates, content blocks, personalization tokens, and suppression logic
- Implement deliverability foundations domain authentication (SPF, DKIM, DMARC), warm-up plans, frequency caps, and list hygiene
- Set up subscription and preference centers; connect to consent data flows
- Run A/B tests, manage throttling, and optimize journey performance and reliability

📌 Digital CRM Consultant (Maharashtra)
🏢 Hexaware Technologies
📍 Maharashtra