Key Responsibilities

- Design, execute, and monitor multi-channel customer engagement campaigns using CleverTap (Push Notifications, Email, SMS, WhatsApp, In-App, Web Push).
- Build user segments based on behavioral, demographic, and transactional data.
- Perform funnel analysis to identify user drop-offs and optimize customer journeys.
- Conduct cohort analysis to measure retention, repeat usage, and customer lifetime value.
- Design and execute A/B tests to improve campaign performance, conversions, and engagement.
- Analyze campaign performance using key metrics such as CTR, Open Rate, Conversion Rate, Retention Rate, and Revenue.
- Create automated lifecycle journeys for onboarding, activation, engagement, retention, and win-back campaigns.
- Collaborate with Product, Marketing, CRM, Analytics, and Engineering teams to execute growth initiatives.
- Monitor campaign health, troubleshoot execution issues, and ensure timely delivery.
- Prepare dashboards and reports with actionable insights and recommendations.

Interested candidates can share resume to [email protected] or whatsapp to (phone hidden)

Regards

Sanjay B

TTL HR

📌 Campaign Execution Manager (Maharashtra)
🏢 Thyrocare
📍 Maharashtra