Job Location: Kharghar, Navi Mumbai

We are seeking an analytical, detail-oriented Marketing Analyst to bridge the gap between complex datasets and strategic business decisions. In this role, you will synthesize data from marketing channels, CRM systems, and actual sales pipelines into actionable business insights. Your primary goal will be to map out the complete customer journey, surface operational bottlenecks, and provide data-backed strategies to maximize revenue and lead conversion.

Key Responsibilities:

- Dashboard Development: Design, build, and maintain comprehensive analytics dashboards that cleanly integrate marketing spend, CRM tracking, and bottom-of-the-funnel sales metrics.
- Funnel & Trend Analysis: Map out the entire customer acquisition journeyfrom first-touch lead generation down to final real estate bookings using GA4 and related tools. Identify trends, leaks, and critical bottlenecks.
- Deep-Dive Segmentation: Run periodic cohort analysis, cross-channel campaign tracking, and location-wise performance evaluations to identify high-ROI clusters.
- Attribution & Performance Tracking: Evaluate channel attribution modeling to understand the impact of individual digital touchpoints on total pipeline revenue.
- Forecasting & Budgeting: Leverage historical data trends to accurately forecast upcoming lead volumes, cost metrics, and marketing budget allocations.
- Cross-Functional Collaboration:



Partner directly with the Performance Marketing, Sales, and Corporate Leadership teams to recommend strategic growth improvements based on underlying data.
- Reporting Automation: Standardize and automate periodic reporting frameworks wherever possible to minimize manual oversight and eliminate data variance.

Candidate Profile & Eligibility:

- Experience: 2 to 4 years of hands-on experience in Marketing Analytics, Business Intelligence, or data-driven CRM operations. Prior experience in Real Estate or high-ticket B2C sectors is a solid advantage.
- Education: Graduation / MBA. Degrees specialized in BMS (Bachelor of Management Studies), Marketing, or Business Analytics are highly preferred.
- Technical Skill Set: High proficiency in Advanced Excel (VLOOKUP, Pivot Tables, Formulas), GA4 (Google Analytics 4), CRM Analytics software, and foundational Business Intelligence concepts.
- Core Competencies: Excellent data interpretation capabilities, top-tier presentation skills to convey complex trends to management, and a natural problem-solving mindset.

Job Overview:

- Industry: Real Estate / Marketing
- Role Type: Full time, Permanent
- Compensation: 30,000 to 35,000 per month (Based on skills and profile)
- Preferred Candidate Location: Navi Mumbai, Mumbai, Thane, or nearby commuting zones.

📌 Marketing Analyst (Maharashtra)
🏢 Uptown Spaces
📍 Maharashtra