Campaign Management Platforms, New Channel Development & Integration, Managing the Segmented Product configurations
Key Result Areas/Accountabilities
- Job Overview
We are looking for Asst General Manager for Customer Value Management (CVM) and Digital Campaigns. In this role, you will own our central CVM platform and design national digital campaigns to boost revenue. You will lead cross-functional projects and collaborate with global tech giants to bring cutting-edge features to our business.
- Key Responsibilities
- Strategy & Innovation
- Lead the launch of disruptive tools and customer-focused communication capabilities
- Align platform capabilities with the company's digital transformation goals.
- Campaign & Journey Design
- Design national campaigns and advanced customer journeys.
- Use channels like WhatsApp, RCS, and our native app to achieve campaign ROI.
- Stakeholder & Partner Management
- Lead cross-functional projects with IT, Finance, Brand, and Technical teams.
- Manage strategic relationships with external partners like Meta and Google.
- Drive new product development from idea to launch.
- Operations & Business Impact
- Own and optimize the daily operations framework for CVM platforms.
- Drive key business metrics including ARPU growth and churn reduction.
- Deliver clear productivity gains and cost savings through platform innovation.
Operational
- Manage & Lead Platform lead Business Requirement Discussions , Business Case Approvals & Seamless roll outs/Deployments
- Develop Control Mechanisms Monitor & Manage Performance ; Scan Risks, Demand for Mitigation Plans & Channelize Partners
- Responsible for Creating & Managing Platform Budgets, Manage Accurate & Time bound Partner Pay-outs
- Plan & Roll out Seamless Organizational Level Executions of New Capabilities/Platform Augmentation & Integrations - Time bound, Within Budget
- Conduct Partner Business Reviews, Engagement for Continuous Process Improvement & Enhancement
Core Competencies, Knowledge, Experience
- Business and process understanding
- Leadership and people management skills
- Managed Campaign Management Platform
- Digital campaign Management
Must have technical / qualified qualifications
- Graduate/MBA
- Knowledge in Media and Telecom Industry
Years of Experience
7-10 years
Industries to look from
Telecom, IT
Ideal Organizations to look from
Airtel, Jio, CleverTap, Web Engage, Mo Engage, Adobe, Result ticks