Job Purpose

To drive primary and secondary sales within the assigned territory by managing distributors, strengthening retail coverage, executing trade schemes, and ensuring effective market execution for FMCD products while achieving business targets.

Key Responsibilities

Sales & Business Development

- Achieve primary and secondary sales targets for the assigned area
- Drive monthwise, quarterwise, and annual sales plans
- Ensure achievement of focus product and category targets
- Improve market share and numeric distribution

Channel & Distributor Management

- Appoint, manage, and evaluate distributors / stockists
- Monitor distributor stock norms, billing, collections, and hygiene
- Ensure timely liquidation and reduction of pipeline stock aging
- Execute distributor-level schemes and launches effectively

Retail & Market Execution

- Expand retail footprint (numeric & weighted distribution)
- Ensure visibility through instore branding, demos, and displays
- Monitor ROD/Range Depth and improve category penetration
- Identify white spaces and highpotential outlets

Team Management

- Lead, train, and motivate Sales Officers / Territory Executives




- Set explicit goals and conduct regular joint market working
- Review performance through KPIs, beat plans, and dashboards
- Build capability around selling skills and product knowledge

Trade Marketing & Promotions

- Implement company schemes, promotions, and launches
- Track scheme effectiveness and ensure correct market deployment
- Coordinate with marketing for local activations and events

Reporting & Analysis

- Track and analyze sales, MBC, ROD, and focus product performance
- Prepare daily / weekly / monthly sales reports
- Share market intelligence, competitor activity, and pricing trends

Compliance & Governance

- Ensure adherence to company sales processes and policies
- Maintain ethical business practices and statutory compliance
- Ensure accurate documentation and system updates

Qualification & Experience

- Graduate / MBA preferred
- More than 8 years of sales experience in FMCD / Consumer Durables
- Proven experience in handling large territories and distributors

📌 Area Sales manager - Fan/Pump/Appliance (Maharashtra)
🏢 Crompton Greaves Consumer Electricals
📍 Maharashtra