Job Title: Product Marketing Executive

Location: Andheri
Experience: Fresher to 1 Year
Qualification: Any Graduate
Gender Preference: Female Candidates Preferred

Job Overview

We are looking for a creative, enthusiastic, and result-oriented Product Marketing Executive to drive end-to-end marketing initiatives for assigned products and applications. This role goes beyond traditional digital marketing and offers hands-on exposure to product marketing, growth marketing, performance marketing, and customer engagement.

The ideal candidate will be responsible for planning, creating, executing, and optimizing marketing campaigns while managing the complete customer and advisor communication journey across multiple channels.

Key Responsibilities

- Take ownership of assigned products/applications and execute end-to-end marketing activities.
- Plan, create, and execute marketing campaigns across Email, SMS, WhatsApp, and other digital platforms.
- Develop engaging marketing creatives, campaign content, and communication strategies.
- Manage customer and advisor engagement journeys to improve product awareness, activation, and retention.
- Support product launches, feature promotions, and marketing initiatives.
- Coordinate with internal teams to ensure timely and seamless campaign execution.
- Monitor campaign performance, analyze key metrics, and implement data-driven improvements.




- Drive growth and performance marketing initiatives focused on measurable business outcomes.
- Create content strategies to increase customer engagement and product adoption.
- Manage multiple marketing projects from planning and content creation to execution and performance tracking.

Required Skills

- Strong communication and content creation skills.
- Creative thinking with attention to detail.
- Basic understanding of digital marketing concepts and customer lifecycle marketing.
- Analytical mindset with the ability to interpret campaign performance.
- Positive organizational and project management skills.
- Ability to multitask and meet deadlines.
- Proficiency in MS Office and familiarity with digital marketing tools is an added advantage.

Eligibility

- Any Graduate (Freshers are welcome to apply)
- Experience: 01 Year
- Female Candidates Preferred

Why Join Us?

- Work on end-to-end product marketing projects with real business impact.
- Gain hands-on experience in growth, performance, and lifecycle marketing.
- Learn customer journey management across Email, SMS, and WhatsApp communication.
- Opportunity to work on product launches, campaign strategy, and performance optimization.
- Excellent learning environment with career growth opportunities.

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