Adobe CDP + CJA Specialist
Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
Qualified in Adobe Experience Platform, and SFMC Email Specialist.
Implemented Adobe CDP from the ground up - identity resolution stitching known
and anonymous profiles via Web SDK, profile and audience building, and audience
segmentation
Configured XDM data ingestion schemas, profiles unification, datasets, identity
namespaces, and merge policies aligned with enterprise data model
Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel
journey reports, attribution models, and segmentation aligned with CDP audiences
Translated business use cases (acquisition, nurture, ABM, retention, event
engagement) into CDP audience logic and CJA measurement frameworks
Owned consent enforcement, governance labels, and pre-activation audience QA
processes
Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent
framework, data retention policies, DSAR handling, and governance labels within
Adobe CDP
Led Web SDK implementation, tag management, event schema design, and data
layer governance across web properties

Adobe CDP + CJA Specialist
Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
Qualified in Adobe Experience Platform, and SFMC Email Specialist.
Implemented Adobe CDP from the ground up - identity resolution stitching known
and anonymous profiles via Web SDK, profile and audience building, and audience
segmentation
Configured XDM data ingestion schemas, profiles unification, datasets, identity
namespaces, and merge policies aligned with enterprise data model
Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel
journey reports, attribution models, and segmentation aligned with CDP audiences
Translated business use cases (acquisition,



nurture, ABM, retention, event
engagement) into CDP audience logic and CJA measurement frameworks
Owned consent enforcement, governance labels, and pre-activation audience QA
processes
Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent
framework, data retention policies, DSAR handling, and governance labels within
Adobe CDP
Led Web SDK implementation, tag management, event schema design, and data
layer governance across web properties

Adobe CDP + CJA Specialist
Vaibhav is a highly skilled digital marketing skilled with certifications including
Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
Qualified in Adobe Experience Platform, and SFMC Email Specialist.
Implemented Adobe CDP from the ground up - identity resolution stitching known
and anonymous profiles via Web SDK, profile and audience building, and audience
segmentation
Configured XDM data ingestion schemas, profiles unification, datasets, identity
namespaces, and merge policies aligned with enterprise data model
Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel
journey reports, attribution models, and segmentation aligned with CDP audiences
Translated business use cases (acquisition, nurture, ABM, retention, event
engagement) into CDP audience logic and CJA measurement frameworks
Owned consent enforcement, governance labels, and pre-activation audience QA
processes
Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent
framework, data retention policies, DSAR handling, and governance labels within
Adobe CDP
Led Web SDK implementation, tag management, event schema design, and data
layer governance across web properties

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📌 Adobe CDP + CJA Professional (Uttar Pradesh)
🏢 Zensar
📍 Uttar Pradesh