Key Responsibilities:

1. Influencer Strategy & Campaign Planning

2. Influencer Identification & Outreach

3. Negotiation & Contract Management

4. Influencer Briefing & Content Direction (Core Responsibility)

5. End-to-End Campaign Execution & Coordination

6. Performance Tracking & ROI Analysis

7. UGC & Content Repurposing Strategy

8. Budget Management

9. Compliance & Brand Safety

Required Qualifications & Skills

- Experience: 2 - 6+ years of experience in influencer marketing.
- Education: Bachelors degree in Marketing, Communications, or a related field.
- Communication Skills: Exceptional verbal and written communication skills for negotiation and relationship management.
- Tools: Experience with influencer marketing platforms (e.g., Aspire, Grin, HypeAuditor) and analytical tools (e.g., Google Analytics).
- Creativity: Solid creative mindset to develop engaging campaigns.

Key Performance Indicators (KPIs)

- Cost per Engagement (CPE) / Cost per Acquisition (CPA)
- Engagement Rate & Reach
- Return on Investment (ROI) / Return on Ad Spend (ROAS)
- Quality and quantity of content generated

📌 Influencer Marketer (Delhi)
🏢 Apple Therapeutics
📍 Delhi