We are looking for a dynamic and strategic Head of Marketing to lead our marketing function and drive revenue growth. This role will own the end-to-end marketing strategy from brand building to demand generation ensuring alignment with business goals and sales outcomes.
- Own and drive marketing-driven revenue targets
- Build a predictable inbound pipeline (MQL SQL Revenue)
- Align closely with sales to improve conversion rates and deal velocity
Demand Generation & Performance Marketing:
- Plan and execute multi-channel campaigns (Google Ads, LinkedIn, SEO, Email)
- Optimize CAC, CPL, and ROI across campaigns
- Build scalable inbound engines for consistent lead flow
Brand & Positioning:
- Define and strengthen brand positioning in the market
- Ensure consistent messaging across website, campaigns, and sales collateral
- Establish thought leadership in the industry (CPaaS / Cloud Telephony / SaaS)
Product Marketing:
- Translate product capabilities into strong value propositions
- Create compelling GTM strategies for new launches/features
- Enable sales with pitch decks, battle cards, and use cases
Content & Digital Strategy:
- Drive high-impact content strategy (blogs,
case studies, whitepapers)
- Improve organic visibility through SEO and authority building
- Manage website performance, CRO, and user journeys
Team Leadership & Execution:
- Build, lead, and mentor a high-performance marketing team
- Manage agencies, freelancers, and internal stakeholders
- Set clear KPIs and track performance regularly
Data & Analytics:
- Own marketing dashboards and reporting
- Track funnel metrics: Traffic Leads MQL SQL Revenue
- Use data to continuously optimize campaigns and strategy.
Key Requirements:-
- 1015 years of experience in marketing (preferably in SaaS / CPaaS / B2B Tech)
- Proven track record of driving revenue through marketing
- Robust understanding of performance marketing & inbound growth
- Experience in marketing automation, CRM tools (HubSpot, Zoho, Salesforce)
- Excellent leadership, communication, and strategic thinking skills
Preferred Qualifications:-
- Experience in cloud telephony / CPaaS / API products
- Prior experience working closely with sales teams in a high-growth environment
- Strong network in the startup/tech ecosystem.
📌 Marketing Head (Tamil Nadu)
🏢 Multi Recruit
📍 Tamil Nadu
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