To execute and operationalise demand generation strategies at the territory level by converting approved plans into measurable farmer, retailer, and dealer demand, while ensuring SOP-compliant execution, smooth vendor coordination, and effective liquidation of priority products (POG).
Role and Responsibilities
1. Execute approved demand generation and marketing plans across assigned territories
2. Execute regional and national campaigns with strict adherence to defined SOPs and execution guidelines
3. Plan in coordination with ZBM, TBM and RDGM and execute/ conduct farmer meetings, demonstrations, and field days accordingly, aligned to crop priorities
4. Identify and manage demo plots and ensure conversion of demo results into demand
5. Execute dealer and retailer engagement programs in coordination with sales teams
6. Strengthen retailer advocacy and recommendation for priority products
7.
Drive liquidation of priority and aging products (POG) through focused activations
8. Align demand generation activities with stock position and sales priorities
9. Coordinate with internal teams and external vendors for smooth campaign execution
10. Act as single point of contact for vendors and resolve execution issues in real time
11. Ensure timely availability of materials, manpower, and logistics within approved budgets
12. Conduct primary market research and track competitor activities and field promotions
13. Capture farmer, retailer, and distributor feedback and share actionable insights
14. Track activity execution, conversion, and POG liquidation progress
15. Prepare and submit periodic execution and performance reports to RDGM