- About the Opportunity: We are seeking a detail-oriented Marketo Data Strategy Specialist to help improve the quality, governance, reporting, and operational efficiency of Marketing Automation data (Marketo)

- Working alongside Marketing Automation Partners and technical teams, this role focuses on reporting, dashboards, segmentation, campaign data, enablement, and continuous process improvement
- What Youll Get to Do: Reporting Analytics Partner with marketing stakeholders and leaders to identify business needs, translate requirements, and design scalable marketing automation solutions Act as a trusted advisor to marketing teams on campaign strategy, lifecycle design, and automation best practices Build and maintain Marketo reporting templates and dashboards
- Develop standardized operational reporting
- Support Marketo campaign performance reporting
- Analyze trends and recommend improvements
- Data Operations Execute data processing requests (i
- e
- list uploads)
- Support Marketo segmentation and audience creation
- Validate campaign and Salesforce data quality Monitor data quality and governance
- Enablement Create reporting documentation and user guides
- Develop reusable reporting templates
- Train marketers on reporting best practices
- Improve reporting self-service capabilities




- Process Improvement Identify opportunities to simplify reporting workflows
- Improve operational efficiency through standardization
- Support AI-enabled reporting initiatives
- Assist with governance documentation
- What s in it for you: Be part of a growing, supportive team, with the ability to work with members across the entire marketing team Encouragement to be the best version of yourself at and away from work: Support for your total well-being through our Live Well, Work Well programs targeting all aspects of your life Giving where you re living: volunteer days, Dayforce sponsored events, and our very own charity, Dayforce Cares Opportunities to fuel your growth opportunities through numerous internal programs Skills Experience we value: 1 3 years of Adobe Engage (Marketo) experience Salesforce experience Excel Reporting dashboards Data quality Segmentation Strong analytical mindset Excellent documentation skills Comfortable supporting EST working hours What Would Make You Stand Out: Marketo Certified Expert Salesforce experience SQL Power BI / AI reporting tools Experience with marketing analytics and data visualization Experience with project management tools (Asana, Smartsheet, Monday, etc
- )

📌 Sr Marketing Automation Specialist (Karnataka)
🏢 Dayforce
📍 Karnataka