Role & responsibilities
- Creating end-to-end campaign execution strategy, plan, design, process, QA & ROI reporting
- Working closely with the Marketing and Sales teams to build campaigns that drive demand generation using Cvent and Marketo
- Creating and building marketing email campaigns and landing pages that drive sales leads and increase prospect and client engagement (worked on any CRM tool/ email marketing tool)
- Creating Events, HTML emails, and landing pages through the Cvent and Marketo Tool
- Create webpages supporting enhanced user experience through progressive profiling
- Coordinating with the Sales Operations team to segment and collate prospect and client lists for registrants and attendee information
- Design and develop drip campaigns to enable an accelerated sales cycle and continuous engagement
- Drawing up email campaign reporting to benchmark and measure success
- Create enhanced reports to support Product marketing teams in measuring the performance of high-impact marketing campaigns
Preferred candidate profile
- Should possess working knowledge of HTML/JavaScript,
with demonstrated experience designing responsive emails and landing pages
- Fair understanding of Marketing automation and demand generation concepts, and ability to implement the same using Marketing Automation software
- Should be able to build high-impact, innovative Nurturing campaigns using a Marketing Automation tool
- Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks simultaneously
- Outstanding analytical and logical ability. Should be familiar with the reporting that a Marketing Automation tool has to offer, and should be able to provide metrics/analysis around all campaigns
Disclaimer:
Beware of Recruitment Scams Legitimate Cvent recruiting communications will always come from an official ‘
[email protected]’ email. We never request any payments or ask for sensitive personal or financial information via chat or social media platforms. For more information, please visit: https://www.cvent.com/en/notice-recruitment-fraud
📌 Email Marketing Executive (Haryana)
🏢 Cvent
📍 Haryana