Product Strategy & Portfolio Management

- Manage the complete lifecycle of assigned products from concept to launch and post-launch evaluation.
- Develop and execute product strategies aligned with business objectives.
- Monitor product performance, market trends, and customer requirements to identify growth opportunities.
- Conduct competitor analysis and recommend product enhancements or portfolio rationalization.
- Product Development & Launch Management

- Coordinate with internal and external stakeholders for product development initiatives.
- Lead new product launches, product upgrades, and line extensions.
- Develop launch plans and ensure timely execution across regions and channels.
- Track launch performance and recommend corrective actions where required.
- Marketing & Brand Support

- Develop product positioning, key selling propositions, and communication frameworks.
- Work with creative agencies for development of marketing collateral, brochures, digital assets, and point-of-sale materials.
- Support sales teams through product training, presentations, and customer engagement initiatives.
- Ensure consistency in product communication across all touchpoints.
- Scheme preparation, calculation, communication & overall management
- Market Intelligence & Insights

- Primary & Secondary Research
- Monitor industry developments, competitor activities, and emerging trends.




- Analyze sales data and market performance to support business decisions.
- Stakeholder Management

- Collaborate with Sales, Supply Chain, Finance, and Marketing teams to achieve business objectives.
- Coordinate with vendors and agencies for timely delivery of projects.
- Ensure alignment between business requirements and execution teams.
- Qualifications

- Bachelor's degree in Marketing, Business Administration, Engineering, or a related field.
- MBA preferred.
- Experience

- 4–8 years of experience in Marketing, Product Management, Category Management, Brand Management.
- Experience in Building materials, FMCG, Telecom, consumer durables, manufacturing, or related industries preferred.
- Technical & Functional Skills

- Advanced proficiency in Microsoft Excel, including Pivot Tables, XLOOKUP/VLOOKUP, data analysis, dashboard creation, budgeting, forecasting, and MIS reporting.
- Solid expertise in Microsoft PowerPoint, with the ability to develop impactful management presentations, product launch decks, business reviews, and sales presentations.
- Inclination towards product design and aesthetics, with the ability to contribute to product conceptualization, design development, trend analysis, and customer-centric innovation.
- Key Competencies

- Strategic thinking
- Decision-making
- Collaboration

Customer-centric mindset

📌 Deputy Manager-Product (Chhattisgarh)
🏢 CENTURYPLY
📍 Chhattisgarh