About the Role
We’re looking for a Creative Copywriter who understands the fast-paced world of D2C. You’ll be responsible for crafting compelling, high-converting copy across social media, e-commerce platforms, and quick commerce channels. This role blends creativity with performance thinking—ideal for someone who can generate ideas and execute them effectively.

Key Responsibilities
Develop engaging and on-brand copy for social media creatives (Instagram, Facebook, etc.)
Write high-converting copy for Meta Ads
Conceptualize and script short-form video content (Reels, ads, UGC-style videos)
Collaborate on ideation and brainstorming for campaigns, launches, and always-on content
Plan and contribute to monthly social media calendars aligned with brand goals
Create optimized copy for E-Commerce and Quick Commerce platforms (product descriptions, landing pages, banners)
Optimize content for SEO, CRO, and platform-specific best practices




Write and edit high-impact copy for performance ads, email marketing, and retention
campaigns
Work closely with designers, performance marketers, and brand teams to execute campaigns
Ensure consistency in packaging copy and offline brand communication
Stay updated on D2C trends, consumer behaviour, and platform best practices

Requirements
Proven 2-3 years of experience as a copywriter in a D2C brand or agency
Solid portfolio showcasing social creatives, ad copy, and campaign work
Hands-on experience with Meta Ads copywriting
Ability to think creatively while keeping performance metrics in mind
Experience in scripting for short-form video content
Familiarity with e-commerce and quick commerce ecosystems
Strong understanding of social media trends and content formats
Excellent communication and collaboration skills

📌 Senior executive - Copy & Content (Delhi)
🏢 Fraganote
📍 Delhi