Job Description:

Must-Have Skills

Salesforce Data Cloud Expertise

- Hands-on experience with Salesforce Data Cloud implementation and administration.
- Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
- AI-driven segmentation, propensity modeling, and Next Best Action use cases.
- Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
- Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.

Data & Technical Skills

- Strong SQL proficiency.
- Understanding of customer data architecture and Customer 360 concepts.
- Experience with APIs, ETL processes, and data integrations.
- Data validation, troubleshooting, and governance experience.
- Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.

Marketing & CX Understanding

- Knowledge of customer journeys, lifecycle marketing,



and personalization.
- Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media.

Valuable-to-Have Skills

- Integration with Google Ads, Meta, DV360, and other activation platforms.
- Experience with data lake and data warehouse.
- Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.
- Familiarity with MC Next set-up.

Preferred Certifications

- Salesforce Certified Data Cloud Consultant
- Salesforce Marketing Cloud Consultant
- Salesforce AI Associate

Ideal Candidate: A expert who can independently build identity resolution frameworks, create actionable audiences, and activate customer data to drive personalization and business outcomes.

Location:

India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

📌 SF Data Cloud consultant (India)
🏢 dentsu
📍 India