- Plan & execute targeted CRM campaign across multiple customer channels of SMS, Email, and Push Notifications.
- Produce and execute email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
- Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
- Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
- Work in partnership with designers and copywriters to optimize the campaign's creative and template structure based on best practices.
- Provide regular campaign performance reports & maintain accurate and detailed documentation of all email marketing campaigns.
Qualifications
Job Requirements
- The candidate needs to have 2+ years of relevant experience and a solid blend of hard and soft skills.
- Experience with SMS, Email, Push notifications, WhatsApp, and SMS marketing.
- Proven experience in managing email marketing
- Hands-on experience in marketing automation and CRM Tools
- Excellent communication, teamwork, and problem-solving skills